I'm not sure about you, but often I get so caught up in creating my campaigns and the design behind them that I tend to forget how important compelling copy can be to an email program results. Are you creating copy that compels your audience to act? Are you engaging your audience with what you say? Think about it...the subject line and copy is probably one of the least pored over items in an email campaign. We worry about the images, the alt tags, the recipient list, but just think if you could create copy that would speak to your audience so deeply they are compelled to act.
I recently read an article on The Big Fat Marketing Blog where the author speaks to this very concept. She offers examples from Threadless on how to create copy to really grab your recipients attention.
Threadless does a great job hooking me in with subject lines. Discounts? New designs? Sure, they tout that stuff as much as the next marketer. But it is the subject lines that go in a different turn that grab my attention:
• “These birds aren’t angry, they’re furious!”
• “There’s no ‘I’ in Threadless…but there is in free shipping!”
• “Aliens, Vampires and Fire-Fighting Giraffes!”
See what I mean? Threadless does it well! So, when you create your next email campaign...be sure to remember the most important component~Copy that Compels! Here are a couple of additional posts that might help you get started:
The ABC and D's of Email Marketing
Content Marketing...Leave Them Asking for More
Happy reading & writing! Can't wait to see what you come up with to capture and compel. Need help with your email marketing? Contact us today at www.delivra.com, info@delivra.com, or at 866-915-9465.
Carissa Newton | Marketing
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