Video + email, what could be more engaging? As part of our partnership with Cantaloupe, Delivra can now provide video within email hosted through the Backlight Application. Click to read more!
Imagine the ability to make your email more dynamic with stronger calls to action. Video stories can help you do that in a way that is impactful AND measurable. An additional benefit to hosting a video through the Backlight application is that you can essentially embed that video or deliver it in a number of various mediums (email, website, blog and social media, etc...) and all of the tracking on that video can be viewed in aggregate in the system. Users can also optimize each and every video with keywords to further reinforce your SEO efforts. Here is a sample of how it works:
I hope you enjoyed this very cool new technology! Contact Delivra today to learn how you too can embed dynamic videos into your email campaigns.
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