I read an excellent article this morning on BtoB that was posted in April by Karen Bannan. The article highlights tips on how to boost your deliverability. This is a question that we often get here at Delivra. Here is an excerpt from Karen's article:
Spam is still a huge challenge for marketers. Last month, for example, spam messages accounted for 89.34% of all e-mails sent, according to antivirus provider Symantec’s “State of Spam” report for March. With that level of spam activity, it’s no wonder that deliverability issues continue to plague legitimate senders. How can marketers make sure their messages get into the inbox and aren’t flagged as spam?
Glad to see that some of the tips I often give are included in the article! Here are my top three ways to avoid SPAM:
- Marketing to the masses does not always get your greater results. Sometimes trimming your list to those that are engaged and find your content relevant are the best way to get your message out.
- Design with the recipient in mind by making sure that you have text behind your images, that you are concise, and that you have strong calls to action.
- Ask for permission and also maintain that permission by asking their preferences.
If you have questions or would like to learn more, contact us at 866-915-9465 or at info@delivra.com. Tell me what you think by commenting on this post below!
Carissa Newton | Marketing
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