20 Important Lessons I Learned from My Marketing Mentor

I was recently asked by American Express OPEN Forum what important lessons my marketing mentor taught me. Here is a portion of the article. Click the link at the end to read the full story on the American Express OPEN Forum.

Most of us remember the first person who opened our eyes to a new way of thinking with regard to marketing. Maybe it was an author who spoke to us through the pages of a book, a speaker at an industry conference, or a relative who showed us the ropes of a dedicated family storefront. With an emphasis on the entrepreneurial spirit, we recently interviewed 20 successful small business men and women to get some insight into the teachers that mattered most to them over the years, as well as the truths that helped to set them on the path to winning in their chosen industry. Read the full article here....

Carissa Newton | Marketing