1969 Delivra poster ad (click to enlarge)

[Editor's note: this is the fourth in a series covering Delivra's company history. See also: Part 1  Part 2  Part 3]

After the death of Fred Delivra, the company’s future was briefly shrouded in mystery, as the company’s founder and namesake, in keeping with his secretive nature, had kept his succession plans close to the vest. Fortunately, this time of uncertainty was brief, as Fred Delivra's post-mortem instructions stipulated that his will be read as...

We all know that most people have a mobile phone these days (in fact, some own more), so you might be thinking about starting a mobile campaign. Not sure where to start? Check out some of the features that Delivra offers. 

Text to Subscribe functions just like it sounds. A keyword is texted to a short code and that person is then added to an email list. Text to Subscribe can be placed on any marketing materials, making it a fantastic way to combine traditional marketing channels with mobile...

Recently, CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the interview, Neil covers topics ranging from how he got his start in the email business (with an idea and a kitchen table)  to his expert analysis of email marketing software's competitive landscape. Several excerpts from the interview are below. For the full interview, please click here. 

CEOCFO Magazine: How vital is email to the marketing program and how do you work with your clients so that they understand the role it...

Often times, it isn't easy to distinguish between good and bad copywriting. But, as a very crucial part of any successful marketing strategy, you'll eventually have to come to terms with it. After all, you can only use the same basic copywriting strategy for so long until you start losing conversions. 

Engaging sales copy will not only improve your email click-through rates, but it will also help personalize your company brand. It gives your audience an honest look into your business culture,...

Managed services basically means the action of managing work on someone's behalf. At Delivra, managed services means that Delivra's email experts can help your company in the following areas: 

• Production
• Deliverability
• Strategy
• Design
• And pretty much any other area you may need help in! 

Marketers these days are overwhelmed with a variety of tasks that they need to manage on a daily basis. Therefore, likely don't have the time to dedicate to making their email marketing program great. And if you are a...

Marketers are multi-tasking many different tactics at one time and don't have the luxury of hiring a team devoted to email. That's the chaotic reality, but thank goodness for email services firms like Delivra. 

Join us during this free webinar to learn: 

• Why email is crucial to driving revenue within your organization
• What email services Delivra offers
• How our services have impacted our customers [real-life strategy and results]

Come see how our services have helped clients see a two-fold increase on...

On Friday, January 11th, email marketing experts from Delivra team up with the American Marketing Association to discuss the importance of email click rates and share real-life examples of how organizations are optimizing their click rates to close more business. 

During the webcast, you'll take away: 

• What click rates you should be measuring (and how to calculate)
• Three steps to improve existing click rates
• Real-life examples of tactics that increase clicks and revenue

This webcast is perfect for...

Today's average consumer is multi-tasking, so shouldn't we be trying to communicate with them on multiple platforms? 

This infographic explains: 

• What is multi-channel marketing? 
• Some statistics around multi-channel marketing 
• and...how to use email as the hub of your multi-channel strategy and use that to support the other channels. 

Check it out by downloading the PDF or by clicking on the image below! 

Running an online store? You could be walking away from a lot of revenue if you're not taking advantage of all the different types of email campaigns. 

You've probably got your weekly or monthly promo down pat, but here's 5 other types of emails that can increase your conversion rate, quickly: 

1. Abandoned Cart Emails

It's a fact. 67% of people who add an item to their shopping cart won't complete their purchase (comScore). 

That's a lot of money left on the table, but abandoned cart emails can...

Email campaigns are still a viable online marketing tool, but as with many forms of digital marketing, it's the details that matter. If you've been tasked within your organization to handle email campaign management, you'll quickly find out it isn't the initial development of the campaign that will make or break your efforts. Oftentimes, it's the management itself that determines whether a campaign flourishes or fails. 

Fortunately, a little refinement in your marketing practices can go a long...