Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

Email marketing channel expenses include dollars spent on list rental, email deployment programs, email deliverability expertise, email design, initiatives for list growth, and many more. One of the marketing trends predicted for the coming years is an upward swing in the budget for the email marketing channel.

The budget allocation decision obviously stems from the fact marketers enjoy significant return on investment (ROI) through this channel.

Having said that, who wouldn’t like to raise the...

Email marketing isn't about building a list to a certain size.

It's about creating a channel where you can bring something valuable to your loyal subscribers and receive something of value in return. 

Through a series of automatically delivered emails, the email autoresponder (somtimes referred to as a "trigger") can help you significaltly increase the results of your email marketing program. If done properly, you can create a better connection with your subscribers, improve customer satisfaction...

One of our main core values at Delivra is, ‘We exist to serve our customers’. To help us stay true to that value, each of our clients are assigned a dedicated Account Manager. What does having an account manager include you might ask? Here’s a little bit of insight…

• Provide a central hub for storing their email lists. 
• Give...

In Indianapolis, the forecast is heating up which means summer is right around the corner. Hopefully, you have already started creating some fun, festive emails for the summer season, but if not - here are some summertime tips to get you started:

1. Re-design. Have you had the same email template for several months now?  Summer is the perfect time to create a new email design that adds freshness to your email marketing campaign.

2. Bright Colors. If you are creating a new summer template, we...

This past weekend, I had an opportunity to visit my favorite comedy club (The Comedy Cellar in NYC) and had a blast (as usual).

Stand up comedians have always amazed me. The process of developing and refining a routine is fun to watch. If you've ever seen the movie "Comedian" about Jerry Seinfeld's return to stand-up, you know what I mean.

And the Comedy Cellar is a great place to witness it first-hand. It's a well-known club, so there are up-and-comers who have already gone out and tried their...