I often have people ask me what Delivra does.  I have gotten a bit better giving my elevator pitch, but I don't think I have perfected it yet.  For example, I might say, "Delivra provides email marketing software for organizations, small and large, along with unmatched industry expertise.  That expertise, built over 13 years, gives us unrivaled knowledge to help our clients see huge results on their email campaigns." If you think about it, each email you send to your list is really an elevator...

When Apple decided to release their newest iOS update for their devices without Google Maps, it was a bold move - a decidedly bad one.  Despite record sales for the iPhone 5, there has also been a record amount of discontent as people began using Apple's own Apple Maps on their device.  Misplaced subways, airports, and streets were among the issues encountered.  Tim Cook, Apple's CEO, signed a note apologizing.  Not good.

When companies create a new version of their software and make any...

My name is Cody Sharp and I am the new Inbound Marketing Manager at Delivra.  My job is to help as many companies as possible find out about Delivra’s incredible email software via the web.  And while I basically try to find leads for sales guys (when you get down to brass tacks), I also fill in wherever else I can.  Upon joining, I found out  I am not the only person working at Delivra who does that, in fact, everyone else I work with does as well.  It’s refreshing.

Usually I write with quite a...

Since 12:01 AM this morning (Monday, July 23) I've deleted 8 emails from retailers, 2 of which were completely unique emails from the same store...ahem Jo-Ann Stores. Yesterday, I deleted 14 and the day before I deleted 29. And, if you count in other shopping or discount email programs like Gilt, HauteLook, Zulily, Living Social, Groupon or Angie's List... well, add another 6ish emails to the list.

My inbox has officially been spammed, but I tolerate it...why?

Well, for many of the emails I...

Whatever the purpose of your email, it's successful only when it is read and acted upon. So, how can you improve your email open rate? Here are a few suggestions:

• Subject line: An interesting subject line goes a long way in prompting your subscriber to give it a glance. Subject lines should be clear and concise imparting the gist of your email. It should contain only information relevant to the customer. Having a product or discount offer, brand name or even personalizing your subject line goes a...

Personalized email marketing makes your customer feel special and creates the impression their well being is utmost in your mind. When done effectively, personalized emails can build a strong bond between you and your customers and goes a long way in retaining brand loyalty. However, poorly personalized email can quickly turn away your customers. Here are a few tips with which you can effectively personalize your email:

Have a good salutation/opening message: Salutation makes or breaks an email....

One of our main core values at Delivra is, ‘We exist to serve our customers’. To help us stay true to that value, each of our clients are assigned a dedicated Account Manager. What does having an account manager include you might ask? Here’s a little bit of insight…

The Delivra marketing team is growing! We're actively hiring an Inbound Marketing Coordinator to manage, measure and adjust all inbound marketing tactics for Delivra. 

A number of folks have asked me what we're looking for in the hire and aside from skillset  and working knowledge of inbound marketing this person should possess an acute skill for problem solving. So, I was absolutely blown away when I read this post from MarketingProf's by Matthew Grant: 5 Tips for Developing an Adaptable...

By personalizing your emails you let your customers know you care about them and give them the impression the information you impart is beneficial to them. To encourage your customers to provide you with their personal information, you should first provide them with information to help them decide whether they would like to receive emails from you. Your customers should be given easy ways to provide you with their personal data and preferences, and with subscribe and unsubscribe options.

Personali...

Recently, I attended the Spring into Ownership conference, put on by one of our clients, Little Pink Book. Delivra presented inforamtion on the latest email marketing trends and had a booth where people could learn more about our organization, our software and the services we provide. 

Delivra chose to highlight our Text to Subscribe feature during this event. A placard at our booth invited people to sign up to receive our emails via text. During our presentation, the attendees were encouraged to...