Inbound marketing expert, Hubspot, is everywhere and for good reason.  They do fun stuff and provide nice products.  But what they really do well is to use ‘business as usual’ for comedic effect while making the same point as a ‘business as usual’ approach may typically make.  An example of this is a recent Unsubscribe video that recently went up.  When people clicked unsubscribe on an email, instead of simply completing the action and telling you they are sorry to see you go, they make fun of...

How do you track your email marketing performance? Your answer is likely to be “XYZ specialist analytics software” or “I use metrics returned by my ISP / ESP”. 

How many performance metrics do you get on your desktop for campaign analysis? Your answer may be “5” or “7” or “10”, or more, or less, depending on what the software or the SP makes available.

Theoretically, you can identify as many as 17 performance metrics that can help you to assess your campaign’s performance and eventually your...

Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

As a marketer, you have to be careful about the emails you send. With aggressive Spam filters everywhere, your email can easily land in the Spam folder. Your reputation as a sender is critical in authenticating your emails, ensuring its deliverability, and increasing your open and click-through rates. Here are a few tips to ensure your emails reach your reader's inbox and not the Spam folder: 

Maintain Your Email List: Having a big database is not enough. You should periodically run an email...

If you are into email marketing, you know how your email campaigns are performing. Whether you are creating informational emails or pitching high end products and services, you still may feel your campaign could be more effective.

Take a look at these six email marketing checkpoints to see where you can respond with a definite “Yes!”. These are meant to help you evaluate the effectiveness of what you wish to deliver to your customer’s email inbox.

1. Email design is all-important. Subscribers prefer...

Recently, CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the interview, Neil covers topics ranging from how he got his start in the email business (with an idea and a kitchen table)  to his expert analysis of email marketing software's competitive landscape. Several excerpts from the interview are below. For the full interview, please click here. 

CEOCFO Magazine: How vital is email to the marketing program and how do you work with your clients so that they understand the role it...

Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

In doing some research for our upcoming Webinar: Essentials to Managed Email Marketing, I happened upon this graph from Econsultancy. It's part of their 2012 Digital Trends Survey:

Does your organization use an ESP for any services beyond the basic broad base of email?

As a marketer, I'm always looking for trends to verify (or not) the hypothesis driving the decision. So, when Delivra made the decision to incorporate "managed services" as a primary component in our marketing messaging,  I think a...

While good email marketing software can be purchased from a ton of different providers, the ability to hand the reins over to the company offering to do the work for you isn't as ubiquitous.  Delivra offers this service and we call it managed email marketing.  And while there are a few new players in the market, it is a rarity to find a company with 13 years of experience working exclusively with email and offer their expertise to manage a company’s entire email marketing campaign.  OK, who am I...

The average email subscriber hates seeing the likes of !@#$%^&*() in the subject lines of incoming mail. It turns out symbols and email messages don’t need to be mutually exclusive. In fact, special characters can be put to good use, in several kinds of email messages. Look up this set of specific instructions to create a striking subject with symbol characters.

But you and I know that ‘traditionally’, inserting special characters in the subject line of email marketing messages are not quite...