The email marketing strategy offers value despite the frantic pace of progress in social media and the spawning mobile apps. Here are five checkpoints for email marketers to help in evaluating your understanding about the recipient - the All-Important Customer.

1. Customers take part in your offerings or your brand evolves surely and steadily. To keep them connected, you have to keep yourself relevant through segmentation. Do you follow a policy to develop your initial segments as well as a process...

The increased use of smart phones and mobile devices demonstrates how businesses cannot avoid mobile marketing. You have to incorporate some form of mobile marketing into your business to be successful. Mobile compatible websites, mobile ads, and mobile apps are a few strategies you can use to entice customers to your business. Here are a few essential rules you need to follow for mobile marketing:

• Make your website mobile friendly: When your customer clicks a link and opens a website that is not...

If you have been following along with recent news from Delivra, you will likely already know we are providing transformative marketing IT services packages to two Tech Angel Award winners. 

Initally, we evaluated both organizations to determine their specific email marketing needs. For the Martin Luther King Community Center, they had not yet implemented an email marketing program. Our goal was to help them accomplish this. 

We have initiated several projects in order to get them up and running,...

With practically every one of your customers owning an email address and access to the Internet, email marketing has turned out to be the most powerful and cost-effective way to market products and services. However, sending an email for just about anything related to your products or services may not earn you the success you expect. Having a defined strategy increases the success of your email marketing campaign. Here are a few steps to help you. 

• Set a Goal – Before you venture into...

Though some may consider it an old-fashioned way in today’s mobile and social media age, email marketing is still by far the best and most important way to market your products and services online. The success of an email marketing campaign depends on how you well you segment your email list, track your email campaign, and integrate it with other marketing channels. Here is why list segmentation, analytics and cross channel integration are essential for your marketing campaign:

List Segmentation: ...

People prefer to buy from those who they believe genuinely care. Humanize your communications to build enduring relationships of mutual trust, dependency, and loyalty with your customers.

• Focus on your customer, not on your product

Don’t you feel nice when you receive emails with your name on it and talks about ‘you‘ and even ‘us’, rather than ‘our new product’.Acknowledge your customer’s opinions, likes and interests. Sales will follow.

• Highlight your brand’s special personality

Your emails should...

Email marketing effectively builds customer relationships, creates brand awareness and generates sales. Mobile email marketing gives us access to new markets and helps us to better reach our customers. It is imperative that emails should be as accessible on a mobile device as it is on a desktop or a laptop.

Let us consider a few mobile email marketing optimization techniques to make your email design more mobile friendly:

Short Subject Line: The shorter the subject line (not more than 15...

When Mark Zuckerberg founded Facebook, he probably didn't consider what a tremendous opportunity this social media website would present for corporations all across the country and even across the globe. In conjunction with Twitter, Blogger, LinkedIn, and more recently, Google+, social media platforms are quickly becoming crucial components of any successful Internet marketing strategy. 

Despite the opportunity offered by these social media websites, reports have shown that many email marketing...

Since the advent of social media, Internet marketing has evolved at a rapid pace. These dramatic changes have caused many people to question whether professional email marketing is still a profitable component of the marketing campaign. It's true, email marketing has company in the Internet marketing sphere, but those who disregard its marketing potential will miss out on a consistently performing opportunity despite the increasing success of social media outlets. 

Although social media websites...