A simple strategy and yet so often overlooked. 

I found myself reflecting on the importance of planning yesterday as I spent the evening cleaning and de-cluttering my house (the spring clean concept - in 34 degree weather I might add). When I was finished, I could physically feel the stress melt away. I even had time to sit down with a cup of hot tea and pick up a book to read. I wondered, why don't I do this more often? I contemplated on how I should come up with a schedule of cleaning and...

A couple of centuries ago, Cal von Clausewitz, a military theorist wrote: "Tactics is the art of using troops in battle; strategy is the art of using battles to win the war". 

The word strategy is something of a cliche in marketing. Marketers are fond of using the term - rater often - to encompass just about every bit and byte of thinking they do. 

For a marketing department: email, social media, direct mail, advertising are really all tactical 'weapons' that can be deployed separately to win...

Often times, it isn't easy to distinguish between good and bad copywriting. But, as a very crucial part of any successful marketing strategy, you'll eventually have to come to terms with it. After all, you can only use the same basic copywriting strategy for so long until you start losing conversions. 

Engaging sales copy will not only improve your email click-through rates, but it will also help personalize your company brand. It gives your audience an honest look into your business culture,...

Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

Harry Potter fans may often wish for newspapers such as The Daily Prophet and its wizard-world brethren, where printed pictures show relevant “video clips”. While we are several eras away from this genre of wizarding technology (video in printed media!), video is well-entrenched as a type of sought-after content in websites and social media. Video in email is also already here and proving its worth, and email marketers are quickly jumping aboard the video bandwagon.

And for good reason. Marketing...

Quick, think of five reasons why your company has adopted email marketing!

• Email marketing is convenient.
• Email marketing fetches quicker ROI than other older and newer channels.
• Email marketing is targeted.
• Email marketing is relatively efficient.
• Emailing customers is easier than reaching them via social media.

Surprisingly though, there are a few businesses who seem to look at emailed messages as a perk. They attach a price tag to email newsletters, making them available to only holders of paid...

Just in time for the holiday email marketing rush, Mashable released some important email marketing data in the article Social Media Influences Less than 1% of Online Purchases. Here's the most important takeaway for email marketers: 

Email marketing is still a popular and effective channel for brands to connect and engage with customers. But it has gone beyond just filling up your customer’s inboxes. So how can you create an email that stands out and connects with your target customer? How can you ensure it breaks through the clutter surrounding it in an inbox? Read on…

Cheesy titles will never work.

As soon as an email lands in the inbox, the first thing a customer notices is the subject line. Statistics shows 55% of people...

Email marketing is one of the most effective tools to market your products and services. Your competitors are aware of this too and are vying for your reader's attention with their email marketing campaigns. So, how do you retain your readers? You have to be alert to your readers' interests and preferences and continually tweak your email campaign based on these changes. Here are a few tips to optimize your email marketing campaign to ensure that your email is not only opened and read, but also...

Email marketing is the best and most cost effective way to market your products online. Integrating social media into your email marketing campaign can enhance your reach to an audience beyond your opt-in list. However, the audience enhancement benefit of integrating with social media is not the only one. There are many others too. Let’s consider some of them:

Increased Reach and Frequency: When you hit the send button for your email campaign, naturally you send it to those people who are in your...