Do you have an answer to that question? If you don’t you are not alone. Tracking the ROI of your email program can be difficult if you don’t know where to start. So, where do you start? What will you track and how do you determine the results? What is the value of an email subscriber? How much do I spend in time and money to use my email service provider? These are all things you need to know to understand the ROI. Here are a few examples of how to get started!

First of all, the easiest way to...

Expectation is the root of all heartache - William Shakespeare

Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

Hey you. 

Do you have customers? Prospects? Or just fans of your organization?

If you can name two people who might fit into any of these categories, you probably need to put list management as your number one task in your managed email marketing efforts.

If "list management" sounds boring, that's okay. Your email marketing pro won't care if we change the name. Instead of list management, let's call it sales prediction. Because the better you handle your lists, the better you understand how...

You have nicely segmented your email list into smaller lists. You have used your judgement and evaluated available metrics, user preferences and habits to categorize the main email list. Now you know, your next task is to customize your email message to target each separate list, so that the content, the timing and the frequency suit the identified characteristics of each segmented list.

Segmentation gives a great impetus to the responses from your recipients and the numbers will show up in the...

Yes, I’m talking about Email List Management. In this age of data, acquiring accurate information (email addresses, names, etc.) is crucial. The more accurate information you have about your subscribers, the better you can segment them and send them relevant emails they will respond to.

Cleanliness is just as important. How many times has a subscriber signed up for a mailing to never actually open the email received? How many times has a subscriber opened a message only to quickly delete it and...

A great email program is centered on sending relevant content to the right audience, correct? How do you define your "right audience"? 

Why? 

Many organizations are probably randomly defining their audience. Some may be seeing results because they got lucky, but others may still be struggling to see satisfying email open rates, email click through rates, etc. Creating personas is a way to start sending more relevant messages to a targeted audience. 

How to Start? 

A good place to start creating...

Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

While good email marketing software can be purchased from a ton of different providers, the ability to hand the reins over to the company offering to do the work for you isn't as ubiquitous.  Delivra offers this service and we call it managed email marketing.  And while there are a few new players in the market, it is a rarity to find a company with 13 years of experience working exclusively with email and offer their expertise to manage a company’s entire email marketing campaign.  OK, who am I...

When people hear that I'm a productivity expert and work for a consulting company specializing in helping people be more efficient, they often assume that I can't stand email marketing. But, in truth, the opposite is true. I love email marketing, because it's a great way to be more efficient and effective in our daily lives.

Too many people falsely associate legitimate email marketing with spam. But thanks to the efforts of email service providers like Delivra and laws like CAN-SPAM, email...