Inbound marketing expert, Hubspot, is everywhere and for good reason. They do fun stuff and provide nice products. But what they really do well is to use ‘business as usual’ for comedic effect while making the same point as a ‘business as usual’ approach may typically make. An example of this is a recent Unsubscribe video that recently went up. When people clicked unsubscribe on an email, instead of simply completing the action and telling you they are sorry to see you go, they make fun of...Read More » »
A recent survey by Exact Target brings good news for email marketers. 77% of the entire population prefer to receive marketing messages via email than any other medium.
Marketing is all about using engaging content that grabs attention and ensuring it reaches the audience at the right moment. The success rate of email marketing is assured if these two factors are on track. A ticket discount for an upcoming movie will be long forgotten if sent too early and is of no use, if the movie has...Read More » »
Let's be honest. You get a lot of email. That's true of almost everybody these days, not just people looking for email marketing advice or those who work for an email marketing firm.
That means that you're probably fairly aggressive when it comes to judging other people's email campaigns. It's likely that when you see a piece that isn't too impressive, you hit the delete button. Or worse, you unsusbcribe.
If great email design makes a difference to you as an end user, then you or your email...Read More » »
Do you have customers? Prospects? Or just fans of your organization?
If you can name two people who might fit into any of these categories, you probably need to put list management as your number one task in your managed email marketing efforts.
If "list management" sounds boring, that's okay. Your email marketing pro won't care if we change the name. Instead of list management, let's call it sales prediction. Because the better you handle your lists, the better you understand how...Read More » »
We all know that most people have a mobile phone these days (in fact, some own more), so you might be thinking about starting a mobile campaign. Not sure where to start? Check out some of the features that Delivra offers.
Text to Subscribe functions just like it sounds. A keyword is texted to a short code and that person is then added to an email list. Text to Subscribe can be placed on any marketing materials, making it a fantastic way to combine traditional marketing channels with mobile...Read More » »
Would you say you are very selective with your personal use of Text to Subscribe? Not to mention subscribe forms and other methods of collecting information used by marketers? This question probably seems like a no brainer. It is safe to assume this personal preference is shared by many and should not be overlooked by marketers when managing a Text to Subscribe campaign.
This fall, my family visited a local restaurant who was using an effective form of communicating with customers during and...Read More » »
Before you begin to think about writing your content or designing your email, you should take a moment to think about your list of email addresses. If there is one area in your email marketing program you should pay special attention to, it’s your list of email addresses and how you are acquiring them.
A lack of attention to your list can cause you countless headaches and can damage your company’s reputation. The biggest mistake in list management I see clients making is purchasing a list of...Read More » »
What tactics have you been employing to increase your email subscriber base? Many email marketers take the eay way out and purchase bulky email lists from a reseller.
If you are considering purchasing a ready-made email subscriber list and tempted to take this unethical shortcut to reach inboxes, you would do well to heed the following notes of caution.
- An otherwise amicable recipient in this email list is sure to look askance at any unsolicited message.
- Even with this list, you have to go through...
Recently, CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the interview, Neil covers topics ranging from how he got his start in the email business (with an idea and a kitchen table) to his expert analysis of email marketing software's competitive landscape. Several excerpts from the interview are below. For the full interview, please click here.
CEOCFO Magazine: How vital is email to the marketing program and how do you work with your clients so that they understand the role it...Read More » »
A couple of centuries ago, Cal von Clausewitz, a military theorist wrote: "Tactics is the art of using troops in battle; strategy is the art of using battles to win the war".
The word strategy is something of a cliche in marketing. Marketers are fond of using the term - rater often - to encompass just about every bit and byte of thinking they do.
For a marketing department: email, social media, direct mail, advertising are really all tactical 'weapons' that can be deployed separately to win...Read More » »