Newsletters have been considerably popular vehicles of information for businesses, clubs, societies, and various organizations since before the Internet was even a concept. Although the advancement of technology could have easily caused newsletters to become obsolete, they survived - or rather, successfully adapted to - the digital age for one very simple reason: both subscribers and organizations continue to find them useful. In accurately describing the power f the newsletter, "useful" is actually a mild characterization of the many benefits that come from this medium. Newsletters grant organizations the opportunity to share current promotions and reviews of previous events in a friendly, journalistic tone.
Why It Works
While the underlying purpose of the newsletter is to increase subscriber interest and ultimately generate more business, the conversational nature and structure of newsletters gives companies the opportunity to build a more personal and relaxed relationship with consumers and partners. Although newsletters come with several inherently positive qualities, they have even greater potential than the average professional may be able to recognize and uncover. A newsletter is more than just formatting and content - it is an opportunity to expand your business and improve customer outreach.
Staying Consistent
The potential for greater success is not something that an opportunistic company would or should take lightly. With managed email marketing by a well-trained and highly experienced email marketing agency, crucial marketing tactics and strategies can be applied to your company's newsletter to ensure a consistent message and maximum appeal to the consumer. Effective email marketing requires more than just creative content and an attractive newsletter design, but requires supervision from an educated and experienced email marketing consultant to integrate specific strategies, tactics and various idiosyncrasies involved in professional email marketing.
Email marketing practices are not something learned overnight, either. Keeping up with popular marketing trends and monitoring the competition are two highly important elements of a successful managed email marketing campaign. Marketing trends aren't always black and white. In other words, what may be an effective strategy for one industry many not be as effective for another. Often, determining the most effective marketing strategy requires a continuous cycle of trial and error to create a solid set of appropriate tactics. With the fast pace of the Internet marketing sphere, these strategy trends change on a weekly, even daily basis.
Get Results
Since time is money in the world of business, most companies can't afford to sacrifice the time (let along the effort or expertise) necessary to create effective newsletters on a regular basis. The cost of hiring a highly qualified and well-experienced email marketing consultant at Delivra is affordable and logical for businesses of all sizes due to the impressive return on investment (ROI) that comes with this business decision. The Direct Marketing Association reported that ROI for email marketing at $40.56 for every dollar invested in 2011. Although this figure is projected to decrease slightly in the year 2012, it is expected to still remain highly substantial at $39.40 for every dollar invested. With the promise of high returns and effective, competitive strategy integration, the question you should be asking is: Could my company's newsletter generate a more successful response and greater impact with the benefits of professional marketing?

Email analytics help you to understand how successful your email marketing campaign has been.
In a world increasingly tech dependent, consumers still respond to seeing a friendly face. One of the best ways to show your clients the human side of your business is to include video in to your marketing efforts. We've talked before about how video and email marketing go together like bread and butter, but here are some tips on how to best integrate video into your e-newsletters and email marketing campaigns.
What could be more appropriate in finishing up our series on industries benefiting from email marketing than a spotlight on government? With the upcoming presidential electing approaching rapidly, political interest and publicity is on the rise. Organizations involved in government on multiple levels can all use this heightened interest to their advantage through professional email marketing. In fact, many of them already are.
Yes, you read it right. It's time to drag and drop those boring, pre-iPhone emails into your trash, and head to the creative department for something that screams - 'Look at me'. Your customers and prospects get a trillion emails in their inbox every day and the chances of them reading yours rests on one factor alone - RELEVANCE.
Have you ever experienced absolutely outstanding service? You know, the kind that leaves you feeling like, "I want to do business with this company forever." 

As the Super Bowl makes its way to Indy, it's hard to miss the preparations taking place around the city. Personally, I can't wait to see how well Indy hosts such an event. As an email marketer, are you trying to get in on the Super Bowl action too by sending out an email to your subscribers about the big game?
IBM recently unveiled another of their Five-in-Five series. If you've never heard of it, IBM makes an annual prediction of five trends or innovations that will alter the modern technological landscape within the next five years.
I was asked this morning "why is email marketing a great tool for businesses?" Wow - where do you begin? But, my answer remains consistent, email marketing is still one of the most powerful 1:1 communication channels a marketer has at their disposal.
The other day, I received a "Happy Birthday" email with a special coupon for a percentage off my meal. This happened to be from a restaurant I frequent and so my response was one of excitement. The only problem was...my birthday is not until JULY. They must have made a mistake and I became torn on how to respond. Within a few hours however, I received an apology email from them. They said the birthday coupon was sent in error BUT they believe we should treat everyday as a special celebration of our birth and because I was a special customer, they would like me to use the coupon anytime. I smiled and appreciated this response.
A great way to grow your subscriber list is to include an email sign up form on your website. Delivra offers the tools to create the form code needed for an email sign-up form that filters directly to your database with Delivra. They will then be subscribed to receive your emails.
I recently wrote a piece talking about some of the
When asked the question, "What is the best time of day to send a marketing email?" I generally answer, "It doesn't matter."
If you’re like me, you may not know what a Lady GaGa is other than something wildly popular that sports outrageous wardrobes and reportedly has a gazillion followers on Twitter and Facebook. So, in an effort to educate myself as to what’s going on in today’s pop-culture, I spent a little time trolling through various websites, videos, and blogs. devoted to the pop icon to learn a little more about why everyone is so ga-ga over GaGa and what we, as email marketers, can learn from her amazing success. Are there concepts we can take from her approach to help us improve our email ROI? Can we use some of the tactics of those who manage to cut through the haze of today's multi-media culture to stand out and get our collective attention?



