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Email Marketing Software Tips and Tricks
 

RIGHT TIMING AND RELEVANT CONTENT: The Key to Email Marketing

Friday, May 3, 2013 by DK New Media

A recent survey by Exact Target brings good news for email marketers. 77% of the entire population prefer to receive marketing messages via email than any other medium.

Marketing is all about using engaging content that grabs attention and ensuring it reaches the audience at the right moment. The success rate of email marketing is assured if these two factors are on track. A ticket discount for an upcoming movie will be long forgotten if sent too early and is of no use, if the movie has...

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Email Design You Can Be Proud Of

Tuesday, April 23, 2013 by Robby Slaughter

Let's be honest. You get a lot of email. That's true of almost everybody these days, not just people looking for email marketing advice or those who work for an email marketing firm. 

That means that you're probably fairly aggressive when it comes to judging other people's email campaigns. It's likely that when you see a piece that isn't too impressive, you hit the delete button. Or worse, you unsusbcribe.

If great email design makes a difference to you as an end user, then you or your email...

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List Management: The Biggest Missed Opportunity in Email Marketing

Wednesday, April 3, 2013 by Robby Slaughter

Hey you. 

Do you have customers? Prospects? Or just fans of your organization?

If you can name two people who might fit into any of these categories, you probably need to put list management as your number one task in your managed email marketing efforts.

If "list management" sounds boring, that's okay. Your email marketing pro won't care if we change the name. Instead of list management, let's call it sales prediction. Because the better you handle your lists, the better you understand how...

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Delivra Offers Features to Help You Connect with Your Mobile Audience

Monday, March 18, 2013 by eMailchatr Delivra Blog

Delivra Offers Features to Help You Connect with Your Mobile AudienceWe all know that most people have a mobile phone these days (in fact, some own more), so you might be thinking about starting a mobile campaign. Not sure where to start? Check out some of the features that Delivra offers. 

Text to Subscribe functions just like it sounds. A keyword is texted to a short code and that person is then added to an email list. Text to Subscribe can be placed on any marketing materials, making it a fantastic way to combine traditional marketing channels with mobile...

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Engage your email marketing with Text to Subscribe? Are you forgetting something?

Friday, March 15, 2013 by Bonnie Mulinaro

Engage your email marketing with Text to Subscribe? Are you forgetting something? Would you say you are very selective with your personal use of Text to Subscribe? Not to mention subscribe forms and other methods of collecting information used by marketers?  This question probably seems like a no brainer.  It is safe to assume this personal preference is shared by many and should not be overlooked by marketers when managing a Text to Subscribe campaign.

This fall, my family visited a local restaurant who was using an effective form of communicating with customers during and...

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List Management - Proper Email Acquisition

Monday, March 11, 2013 by Kathryn Reinhardt

List Management - Proper Email AcquisitionBefore you begin to think about writing your content or designing your email, you should take a moment to think about your list of email addresses. If there is one area in your email marketing program you should pay special attention to, it’s your list of email addresses and how you are acquiring them. 

A lack of attention to your list can cause you countless headaches and can damage your company’s reputation. The biggest mistake in list management I see clients making is purchasing a list of...

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Adding More Email Subscribers - What Not to Do

Wednesday, February 27, 2013 by DK New Media

Adding More Email Subscribers - What Not To DoWhat tactics have you been employing to increase your email subscriber base? Many email marketers take the eay way out and purchase bulky email lists from a reseller.

If you are considering purchasing a ready-made email subscriber list and tempted to take this unethical shortcut to reach inboxes, you would do well to heed the following notes of caution.

  • An otherwise amicable recipient in this email list is sure to look askance at any unsolicited message.
  • Even with this list, you have to go through...
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Delivra's Founder and CEO, Neil Berman, Interviewed by CEOCFO Magazine

Monday, February 25, 2013 by eMailchatr Delivra Blog

Neil Berman Interviewed by CEOCFO MagazineRecently, CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the interview, Neil covers topics ranging from how he got his start in the email business (with an idea and a kitchen table)  to his expert analysis of email marketing software's competitive landscape. Several excerpts from the interview are below. For the full interview, please click here

CEOCFO Magazine: How vital is email to the marketing program and how do you work with your clients so that they understand the role it...

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Email Campaign Strategy: Of Battles and Wars in the Marketplace

Monday, February 18, 2013 by DK New Media

Email Campaign Strategy: Of Battles and Wars in the MarketplaceA couple of centuries ago, Cal von Clausewitz, a military theorist wrote: "Tactics is the art of using troops in battle; strategy is the art of using battles to win the war". 

The word strategy is something of a cliche in marketing. Marketers are fond of using the term - rater often - to encompass just about every bit and byte of thinking they do. 

For a marketing department: email, social media, direct mail, advertising are really all tactical 'weapons' that can be deployed separately to win...

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How to Write Sales Copy that Gets Email Clicks

Wednesday, January 30, 2013 by eMailchatr Delivra Blog

How to Write Sales Copy that Gets Click | Delivra Email BlogOften times, it isn't easy to distinguish between good and bad copywriting. But, as a very crucial part of any successful marketing strategy, you'll eventually have to come to terms with it. After all, you can only use the same basic copywriting strategy for so long until you start losing conversions. 

Engaging sales copy will not only improve your email click-through rates, but it will also help personalize your company brand. It gives your audience an honest look into your business culture,...

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