Of
course it does. Was there ever a
doubt?
No, but here is a heads up. Plenty of email marketers continue
to work under a bunch of assumptions and end up with a pace of
email list growth that can compete with, well, a snail.
“My subscribe page looks OK” is
the biggest of those assumptions.
An OK-looking subscribe page is one that appears
satisfactory with two main elements in place – clear call to action
(subscribe/opt-in) and clearly stated what’s-in-it-for-you.
Such a page may have been good...
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Keeping
your audience in your email list is one of the major challenges
faced by every email marketer. With your competitors vying for
their attention, an ill-crafted or irrelevant email campaign can
easily make your audience lose interest and click the unsubscribe
option. Mentioned below are some ways by which you can reduce
unsubscribe rates:
Targeted segmentation: Perform a better
list segmentation so you can send relevant and customized mails to
your subscribers. When the content is specific...
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Each
day email marketers think outside the box to make their emails
reach target customers. But are your customers actually receiving
your email? Email Spam filters are becoming smarter in keeping
inboxes free of emails which they consider, “Spam”. Therefore, it
is imperative for marketers to devise ways to bypass the spam
filters and reach their customer's inbox. Here are a few
tips:
-
Clear and relevant subject line: To entice
your customer to open your email the subject line should...
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As a
marketer, you have to be careful about the emails you send. With
aggressive Spam filters everywhere, your email can easily land in
the Spam folder. Your reputation as a sender is critical in
authenticating your emails, ensuring its deliverability, and
increasing your open and click-through rates. Here are a few tips
to ensure your emails reach your reader's inbox and not the Spam
folder:
Maintain Your Email List: Having a big
database is not enough. You should periodically run an email...
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Email
marketing is attractive because it is a budget-friendly marketing
tool in our Net-connected world. Among several channels, the ROI
from email is at the top, almost twice that of its nearest rival –
search marketing. This means email continues to be a
marketer’s best bet for connecting with customers and
prospects. And if customer is king, all your email
recipients are the prospective heirs-in-waiting,
right?
This brings us to the rules that apply to customer service. You
must have heard...
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When
you send ''snail" mail, you can ensure its deliverability by
super-scribing the correct address legibly. The postman reads the
information, checks for due postage, and completes his job of
reaching the right address and delivering the mail. The type of
content does not matter much because the postman is duty bound to
deliver it even if the package is devoid of content! If,
however, there are typos in the recipient’s address, ZIP codes are
incorrect, or state abbreviations are non-standard,...
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Before
you begin to think about writing your content or designing your
email, you should take a moment to think about your list of email
addresses. If there is one area in your email marketing program you
should pay special attention to, it’s your list of email addresses
and how you are acquiring them.
A lack of attention to your list can cause you countless
headaches and can damage your company’s reputation. The biggest
mistake in list management I see clients making is purchasing a
list of...
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One
persistent worry for email marketers is the set of email addresses
which show no response over a period of time. Such addresses can be
likened to cul-de-sacs that usually lead you no where. How will you
make your way around such ‘dead-ends’ and eventually bring them to
the mainstream? Even if such email addresses don’t lead to
increased spam complaints, bounces or other such headaches - over
time, they do. A good proactive marketer will devote resources to
look anew at these dormant...
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What
tactics have you been employing to increase your email subscriber
base? Many email marketers take the eay way out and
purchase bulky email lists from a reseller.
If you are considering purchasing a ready-made email subscriber
list and tempted to take this unethical shortcut to reach inboxes,
you would do well to heed the following notes of caution.
- An otherwise amicable recipient in this email list is sure to
look askance at any unsolicited message.
- Even with this list, you have to go through...
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