Of course it does. Was there ever a doubt?
No, but here is a heads up. Plenty of email marketers continue to work under a bunch of assumptions and end up with a pace of email list growth that can compete with, well, a snail.
“My subscribe page looks OK” is the biggest of those assumptions.
An OK-looking subscribe page is one that appears satisfactory with two main elements in place – clear call to action (subscribe/opt-in) and clearly stated what’s-in-it-for-you.
Such a page may have been good...Read More » »