Of course it does. Was there ever a doubt?

No, but here is a heads up. Plenty of email marketers continue to work under a bunch of assumptions and end up with a pace of email list growth that can compete with, well, a snail.

“My subscribe page looks OK” is the biggest of those assumptions.

An OK-looking subscribe page is one that appears satisfactory with two main elements in place – clear call to action (subscribe/opt-in) and clearly stated what’s-in-it-for-you.

Such a page may have been good...

Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

Each day email marketers think outside the box to make their emails reach target customers. But are your customers actually receiving your email? Email Spam filters are becoming smarter in keeping inboxes free of emails which they consider, “Spam”. Therefore, it is imperative for marketers to devise ways to bypass the spam filters and reach their customer's inbox. Here are a few tips:

• Clear and relevant subject line: To entice your customer to open your email the subject line should...

As a marketer, you have to be careful about the emails you send. With aggressive Spam filters everywhere, your email can easily land in the Spam folder. Your reputation as a sender is critical in authenticating your emails, ensuring its deliverability, and increasing your open and click-through rates. Here are a few tips to ensure your emails reach your reader's inbox and not the Spam folder: 

Maintain Your Email List: Having a big database is not enough. You should periodically run an email...

Email marketing is attractive because it is a budget-friendly marketing tool in our Net-connected world. Among several channels, the ROI from email is at the top, almost twice that of its nearest rival – search marketing. This means email continues to be a marketer’s best bet for connecting with customers and prospects. And if customer is king, all your email recipients are the prospective heirs-in-waiting, right?

This brings us to the rules that apply to customer service. You must have heard...

When you send ''snail" mail, you can ensure its deliverability by super-scribing the correct address legibly. The postman reads the information, checks for due postage, and completes his job of reaching the right address and delivering the mail. The type of content does not matter much because the postman is duty bound to deliver it even if the package is devoid of content! If, however, there are typos in the recipient’s address, ZIP codes are incorrect, or state abbreviations are non-standard,...

Before you begin to think about writing your content or designing your email, you should take a moment to think about your list of email addresses. If there is one area in your email marketing program you should pay special attention to, it’s your list of email addresses and how you are acquiring them. 

A lack of attention to your list can cause you countless headaches and can damage your company’s reputation. The biggest mistake in list management I see clients making is purchasing a list of...

One persistent worry for email marketers is the set of email addresses which show no response over a period of time. Such addresses can be likened to cul-de-sacs that usually lead you no where. How will you make your way around such ‘dead-ends’ and eventually bring them to the mainstream? Even if such email addresses don’t lead to increased spam complaints, bounces or other such headaches - over time, they do. A good proactive marketer will devote resources to look anew at these dormant...

What tactics have you been employing to increase your email subscriber base? Many email marketers take the eay way out and purchase bulky email lists from a reseller.

If you are considering purchasing a ready-made email subscriber list and tempted to take this unethical shortcut to reach inboxes, you would do well to heed the following notes of caution.

• An otherwise amicable recipient in this email list is sure to look askance at any unsolicited message.
• Even with this list, you have to go through...