Let's be honest. You get a lot of email. That's true of almost everybody these days, not just people looking for email marketing advice or those who work for an email marketing firm. 

That means that you're probably fairly aggressive when it comes to judging other people's email campaigns. It's likely that when you see a piece that isn't too impressive, you hit the delete button. Or worse, you unsusbcribe.

If great email design makes a difference to you as an end user, then you or your email...

Hey you. 

Do you have customers? Prospects? Or just fans of your organization?

If you can name two people who might fit into any of these categories, you probably need to put list management as your number one task in your managed email marketing efforts.

If "list management" sounds boring, that's okay. Your email marketing pro won't care if we change the name. Instead of list management, let's call it sales prediction. Because the better you handle your lists, the better you understand how...

One persistent worry for email marketers is the set of email addresses which show no response over a period of time. Such addresses can be likened to cul-de-sacs that usually lead you no where. How will you make your way around such ‘dead-ends’ and eventually bring them to the mainstream? Even if such email addresses don’t lead to increased spam complaints, bounces or other such headaches - over time, they do. A good proactive marketer will devote resources to look anew at these dormant...

As anyone who has done marketing of any type can tell you, there is no one size fits all approach for delivering your company's message to potential clients.  Email marketing takes that problem to even greater heights as often marketers are working off just a single email address being the only demographic info they have about their subscribers.  Luckily, you have one thing going in your favor - email is extremely cheap so mistakes can be made without huge financial losses.  However, those early...

Email marketing experts agree that an essential part of your email campaign is timing. You want to make your messages go out on exactly the right day at exactly the right hour.

Unfortunately, there isn't much agreement on when that should be. Copyblogger reports many expert email markterers prefer different times. Rick Whittington notes there several studies all showing different data. Scott Stratten insists content is more important than the timing. Even Delivra's competitor (and other email...

Marketers are multi-tasking many different tactics at one time and don't have the luxury of hiring a team devoted to email. That's the chaotic reality, but thank goodness for email services firms like Delivra. 

Join us during this free webinar to learn: 

• Why email is crucial to driving revenue within your organization
• What email services Delivra offers
• How our services have impacted our customers [real-life strategy and results]

Come see how our services have helped clients see a two-fold increase on...

The construction industry has had a rough few years with a sharp decline of demand resulting from the financial crisis of the late 2000s. Although this crisis posed a substantial setback for the industry, the slow recovery of the economy has led to greater business opportunities and promise for the industry as a whole. The gradual improvement of the economy can take most of the credit for this increased success; however, credit should also partially be attributed to widespread integration of...