A recent survey by Exact Target brings good news for email marketers. 77% of the entire population prefer to receive marketing messages via email than any other medium.

Marketing is all about using engaging content that grabs attention and ensuring it reaches the audience at the right moment. The success rate of email marketing is assured if these two factors are on track. A ticket discount for an upcoming movie will be long forgotten if sent too early and is of no use, if the movie has...

Let's be honest. You get a lot of email. That's true of almost everybody these days, not just people looking for email marketing advice or those who work for an email marketing firm. 

That means that you're probably fairly aggressive when it comes to judging other people's email campaigns. It's likely that when you see a piece that isn't too impressive, you hit the delete button. Or worse, you unsusbcribe.

If great email design makes a difference to you as an end user, then you or your email...

Marketing emails are designed to engage the customers and generate sale leads, but annoying email formatting errors or inaccurate content can actually harm your brand reputation and sales. A successful marketing campaign delivers the most relevant message to the target audience at the right time. Know how to avoid some common errors so your emails don’t trigger spam filters or get misunderstood. Increase the readability and reach of your emails by following these 3 pointers: 

1.      Avoid using...

Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

As a marketer, you have to be careful about the emails you send. With aggressive Spam filters everywhere, your email can easily land in the Spam folder. Your reputation as a sender is critical in authenticating your emails, ensuring its deliverability, and increasing your open and click-through rates. Here are a few tips to ensure your emails reach your reader's inbox and not the Spam folder: 

Maintain Your Email List: Having a big database is not enough. You should periodically run an email...

Would you say you are very selective with your personal use of Text to Subscribe? Not to mention subscribe forms and other methods of collecting information used by marketers?  This question probably seems like a no brainer.  It is safe to assume this personal preference is shared by many and should not be overlooked by marketers when managing a Text to Subscribe campaign.

This fall, my family visited a local restaurant who was using an effective form of communicating with customers during and...

A successful email marketing campaign reaches your target clients, and ensures they act on it – sign up for the newsletter, follow you on Twitter, “Like” you on Facebook and so on. Attaining the proposed goal is easy once you know the top three golden rules to successful email marketing.

Being able to think from a customer’s perspective is the key to better sales. Avoid these common mistakes and focus on - 

1. Think Out-of-the-Box – Easier said than done since the spam filter is ready to cut down...

Email marketing is a powerful tool to market your products and services. However, there is no guarantee your emails will be read or acted upon. A carefully planned out email marketing strategy can address all your concerns. Here are 4 key elements to develop a sucessful email marketing strategy:

Set Goals: Before venturing into a email campaign, sit back, think and understand what you would like to achieve. Is it to increase sales or to create brand awareness or to have more followers? Your goal...

In doing some research for our upcoming Webinar: Essentials to Managed Email Marketing, I happened upon this graph from Econsultancy. It's part of their 2012 Digital Trends Survey:

Does your organization use an ESP for any services beyond the basic broad base of email?

As a marketer, I'm always looking for trends to verify (or not) the hypothesis driving the decision. So, when Delivra made the decision to incorporate "managed services" as a primary component in our marketing messaging,  I think a...

Email marketing channel expenses include dollars spent on list rental, email deployment programs, email deliverability expertise, email design, initiatives for list growth, and many more. One of the marketing trends predicted for the coming years is an upward swing in the budget for the email marketing channel.

The budget allocation decision obviously stems from the fact marketers enjoy significant return on investment (ROI) through this channel.

Having said that, who wouldn’t like to raise the...