Inbound marketing expert, Hubspot, is everywhere and for good reason. They do fun stuff and provide nice products. But what they really do well is to use ‘business as usual’ for comedic effect while making the same point as a ‘business as usual’ approach may typically make. An example of this is a recent Unsubscribe video that recently went up. When people clicked unsubscribe on an email, instead of simply completing the action and telling you they are sorry to see you go, they make fun of...Read More » »
A recent survey by Exact Target brings good news for email marketers. 77% of the entire population prefer to receive marketing messages via email than any other medium.
Marketing is all about using engaging content that grabs attention and ensuring it reaches the audience at the right moment. The success rate of email marketing is assured if these two factors are on track. A ticket discount for an upcoming movie will be long forgotten if sent too early and is of no use, if the movie has...Read More » »
By now, there are enough “Big xxxxx” doing the rounds: Big Business, Big government, Big Chocolate, Big Oil, Big Science, Big Tobacco and Big Media. A recent addition is Big Data, which broadly refers to the humungous amounts of information that gets generated in this digital age.
Naturally, Big Data is complex and unwieldy. In fact, it is defined as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional...Read More » »
Let's be honest. You get a lot of email. That's true of almost everybody these days, not just people looking for email marketing advice or those who work for an email marketing firm.
That means that you're probably fairly aggressive when it comes to judging other people's email campaigns. It's likely that when you see a piece that isn't too impressive, you hit the delete button. Or worse, you unsusbcribe.
If great email design makes a difference to you as an end user, then you or your email...Read More » »
Email marketing is attractive because it is a budget-friendly marketing tool in our Net-connected world. Among several channels, the ROI from email is at the top, almost twice that of its nearest rival – search marketing. This means email continues to be a marketer’s best bet for connecting with customers and prospects. And if customer is king, all your email recipients are the prospective heirs-in-waiting, right?
This brings us to the rules that apply to customer service. You must have heard...Read More » »
In an effective email marketing program, the quality of clients counts more than the quantity. Having a huge database of clients might sound lucrative, but in reality, even a few hundred who are potential customers, can help you leverage your business.
Identify The Crowd
- Know the age group of your audience. If you are going to sell watches, bags or fashion accessories, the buyers in the age group of 17-28 years would be more appropriate. Sending emails to senior working professionals when...
Recently, CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the interview, Neil covers topics ranging from how he got his start in the email business (with an idea and a kitchen table) to his expert analysis of email marketing software's competitive landscape. Several excerpts from the interview are below. For the full interview, please click here.
CEOCFO Magazine: How vital is email to the marketing program and how do you work with your clients so that they understand the role it...Read More » »
Email marketing is a powerful tool to market your products and services. However, there is no guarantee your emails will be read or acted upon. A carefully planned out email marketing strategy can address all your concerns. Here are 4 key elements to develop a sucessful email marketing strategy:
Set Goals: Before venturing into a email campaign, sit back, think and understand what you would like to achieve. Is it to increase sales or to create brand awareness or to have more followers? Your goal...Read More » »
Often times, it isn't easy to distinguish between good and bad copywriting. But, as a very crucial part of any successful marketing strategy, you'll eventually have to come to terms with it. After all, you can only use the same basic copywriting strategy for so long until you start losing conversions.
Engaging sales copy will not only improve your email click-through rates, but it will also help personalize your company brand. It gives your audience an honest look into your business culture,...Read More » »
If you're doing email marketing, you should be thinking about your return on investment.
This isn't particularly unique to email. It's not even unique to marketing. If you put money into some effort in your business, you want to figure out what that investment actually produces.
For example, we recently sent out a reactivation campaign for our ongoing business classes here in Indianapolis. (Is your email marketing agency doing reactivation campaigns?) Here's what it looked like:
This is a great...Read More » »