If you're doing email marketing, you should be thinking about your return on investment. 

This isn't particularly unique to email. It's not even unique to marketing. If you put money into some effort in your business, you want to figure out what that investment actually produces.

For example, we recently sent out a reactivation campaign for our ongoing business classes here in Indianapolis. (Is your email marketing agency doing reactivation campaigns?) Here's what it looked like:

This is a great...

On Friday, January 11th, email marketing experts from Delivra team up with the American Marketing Association to discuss the importance of email click rates and share real-life examples of how organizations are optimizing their click rates to close more business. 

During the webcast, you'll take away: 

• What click rates you should be measuring (and how to calculate)
• Three steps to improve existing click rates
• Real-life examples of tactics that increase clicks and revenue

This webcast is perfect for...

Some of the best email marketing insights are to be had from managers of fundraising campaigns, mainly of the non-profit kind. I came across several bits of useful information on email marketing best practices shared by these campaigners, in all of half-a-day’s work.

So here is a quick (and deeper) look into email marketing, going beyond the basics (ABC’s) of this marketing tool. Let’s call them the QXZ’s, shall we?

Q: Quality better than quantity: get rid of wrong and inactive email addresses. As...

I often have people ask me what Delivra does.  I have gotten a bit better giving my elevator pitch, but I don't think I have perfected it yet.  For example, I might say, "Delivra provides email marketing software for organizations, small and large, along with unmatched industry expertise.  That expertise, built over 13 years, gives us unrivaled knowledge to help our clients see huge results on their email campaigns." If you think about it, each email you send to your list is really an elevator...

Verification and Validation go hand in hand during the testing-qualifying routine for any product under the sun. The two V’s are meant to answer the questions, “Have I built the product right?” and, “Have I built the right product?” The exact same process and routine apply to every message in your email marketing campaigns. The V&V routine will tell you whether the email renders well across browser windows and email platforms, and whether the elements repeatedly emphasized by best-practice...

Email marketing may be one of the oldest marketing strategies still widely used on the Internet, but it remains a viable means of increasing leads, traffic and revenues. But despite its long-standing application, there are right and wrong ways to implement email marketing into your overall strategy, and it's easy to fall short of the potential ROI this type of campaign can provide your business. 

In many cases, businesses who use email marketing are likely to overlook simple ways they can improve...

The average email open rate is 24%. Are you proud of what your email recipient's are seeing? 

We've taken two email designs head-to-head to compare what makes an email awesome and what doesn't. 

Check it out by downloading the PDF or click Toggle Full Screen to see it in Flash. 

Have questions? Feel free to reach out to our email marketing consultants. We're happy to help! 

When designing a new campaign, email marketers need to ask themselves - "can my campaign stand the test of time?", in addition to setting campaign goals and learning from past mistakes. 

Efficient marketers do learn from past mistakes, and take actions to avoid them. However, there are times when achieving a goal overtakes the need to create campaigns that really offers value. Metrics such as: more followers in week 40, 10 additional likes on Thursdays, or maximum subscribers in July can easily...

Since 12:01 AM this morning (Monday, July 23) I've deleted 8 emails from retailers, 2 of which were completely unique emails from the same store...ahem Jo-Ann Stores. Yesterday, I deleted 14 and the day before I deleted 29. And, if you count in other shopping or discount email programs like Gilt, HauteLook, Zulily, Living Social, Groupon or Angie's List... well, add another 6ish emails to the list.

My inbox has officially been spammed, but I tolerate it...why?

Well, for many of the emails I...

These last two weeks, I've spent considerable time working with three amazing not-for-profit organizations:

• Martin Luther King Community Center
• South East Neighborhood Development - SEND
• Mark2Ministries

One thing rings true with each of them - and many other not-for-profits - while they aren't out to make profit, they are very much running a business, with an importantmission. Just like the rest of us, they are struggling with resource constraints, project scope-creep, and spreading the word to...