If you're doing email marketing, you should be thinking about your return on investment.
This isn't particularly unique to email. It's not even unique to marketing. If you put money into some effort in your business, you want to figure out what that investment actually produces.
For example, we recently sent out a reactivation campaign for our ongoing business classes here in Indianapolis. (Is your email marketing agency doing reactivation campaigns?) Here's what it looked like:
This is a great...Read More » »