What keeps email marketers up at night? Sure, there are lots of worries. What if my copy has a typo? What if I get flagged as spam? What if people unsubscribe in droves?

But what they should be worrying about is a big word with an important meaning: deliverability.

That means that emails messages are actually getting to the recipients mailbox. The Delivra blog has covered this topic quite often recently, discussing an overall email marketing deliverability plan as well as focusing on reputation...

If you're doing email marketing, you should be thinking about your return on investment. 

This isn't particularly unique to email. It's not even unique to marketing. If you put money into some effort in your business, you want to figure out what that investment actually produces.

For example, we recently sent out a reactivation campaign for our ongoing business classes here in Indianapolis. (Is your email marketing agency doing reactivation campaigns?) Here's what it looked like:

This is a great...

Running an online store? You could be walking away from a lot of revenue if you're not taking advantage of all the different types of email campaigns. 

You've probably got your weekly or monthly promo down pat, but here's 5 other types of emails that can increase your conversion rate, quickly: 

1. Abandoned Cart Emails

It's a fact. 67% of people who add an item to their shopping cart won't complete their purchase (comScore). 

That's a lot of money left on the table, but abandoned cart emails can...

The Delivra marketing team is growing! We're actively hiring an Inbound Marketing Coordinator to manage, measure and adjust all inbound marketing tactics for Delivra. 

A number of folks have asked me what we're looking for in the hire and aside from skillset  and working knowledge of inbound marketing this person should possess an acute skill for problem solving. So, I was absolutely blown away when I read this post from MarketingProf's by Matthew Grant: 5 Tips for Developing an Adaptable...

Insanity: doing the same thing over and over again and expecting different results.
Albert Einstein

This is absolutely one of my all-time favorite quotes. As a results-oriented-marketer, I've spent many days (and nights) pouring over data, trying to understand why things are they way they are. But the reality is, data only paints part of the picture.

This is a fantastic blog post from MarketingExperiments, Optimization 101: How to get real results from A/B testing by Paul Cheney, illustrating the...

When Mark Zuckerberg founded Facebook, he probably didn't consider what a tremendous opportunity this social media website would present for corporations all across the country and even across the globe. In conjunction with Twitter, Blogger, LinkedIn, and more recently, Google+, social media platforms are quickly becoming crucial components of any successful Internet marketing strategy. 

Despite the opportunity offered by these social media websites, reports have shown that many email marketing...

Newsletters have been considerably popular vehicles of information for businesses, clubs, societies, and various organizations since before the Internet was even a concept. Although the advancement of technology could have easily caused newsletters to become obsolete, they survived - or rather, successfully adapted to - the digital age for one very simple reason: both subscribers and organizations continue to find them useful. In accurately describing the power f the newsletter, "useful" is...