Do you have an answer to that question? If you don’t you are not alone. Tracking the ROI of your email program can be difficult if you don’t know where to start. So, where do you start? What will you track and how do you determine the results? What is the value of an email subscriber? How much do I spend in time and money to use my email service provider? These are all things you need to know to understand the ROI. Here are a few examples of how to get started!

First of all, the easiest way to...

By now, there are enough “Big xxxxx” doing the rounds: Big Business, Big government, Big Chocolate, Big Oil, Big Science, Big Tobacco and Big Media. A recent addition is Big Data, which broadly refers to the humungous amounts of information that gets generated in this digital age.

Naturally, Big Data is complex and unwieldy. In fact, it is defined as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional...

Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

When you send ''snail" mail, you can ensure its deliverability by super-scribing the correct address legibly. The postman reads the information, checks for due postage, and completes his job of reaching the right address and delivering the mail. The type of content does not matter much because the postman is duty bound to deliver it even if the package is devoid of content! If, however, there are typos in the recipient’s address, ZIP codes are incorrect, or state abbreviations are non-standard,...

A couple of centuries ago, Cal von Clausewitz, a military theorist wrote: "Tactics is the art of using troops in battle; strategy is the art of using battles to win the war". 

The word strategy is something of a cliche in marketing. Marketers are fond of using the term - rater often - to encompass just about every bit and byte of thinking they do. 

For a marketing department: email, social media, direct mail, advertising are really all tactical 'weapons' that can be deployed separately to win...

Hey everyone, I am the newest account manager here at Delivra and I am thrilled to be writing my first blog post!

Last week, I was standing in my local grocery store, frantically digging through my purse and searching through my iPhone notes to find my grocery shopping list. Ten minutes, and much exasperated muttering later, I faced the reality I had left my list at home and had not been savvy enough to use my iPhone notes to remind me of what I needed. As I stood by the stand of overpriced...

Often times, it isn't easy to distinguish between good and bad copywriting. But, as a very crucial part of any successful marketing strategy, you'll eventually have to come to terms with it. After all, you can only use the same basic copywriting strategy for so long until you start losing conversions. 

Engaging sales copy will not only improve your email click-through rates, but it will also help personalize your company brand. It gives your audience an honest look into your business culture,...

Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

In doing some research for our upcoming Webinar: Essentials to Managed Email Marketing, I happened upon this graph from Econsultancy. It's part of their 2012 Digital Trends Survey:

Does your organization use an ESP for any services beyond the basic broad base of email?

As a marketer, I'm always looking for trends to verify (or not) the hypothesis driving the decision. So, when Delivra made the decision to incorporate "managed services" as a primary component in our marketing messaging,  I think a...

Managed services basically means the action of managing work on someone's behalf. At Delivra, managed services means that Delivra's email experts can help your company in the following areas: 

• Production
• Deliverability
• Strategy
• Design
• And pretty much any other area you may need help in! 

Marketers these days are overwhelmed with a variety of tasks that they need to manage on a daily basis. Therefore, likely don't have the time to dedicate to making their email marketing program great. And if you are a...