Do you have an answer to that question? If you don’t you are not alone. Tracking the ROI of your email program can be difficult if you don’t know where to start. So, where do you start? What will you track and how do you determine the results? What is the value of an email subscriber? How much do I spend in time and money to use my email service provider? These are all things you need to know to understand the ROI. Here are a few examples of how to get started!
First of all, the easiest way to...Read More » »