This headline's concept may sound crazy, but the two really are very different. I have highlighted a few of the distinct differences below:
- Purchasing addresses is simply the nature of direct mail while purchasing lists for email is strongly discouraged and can many times do more harm than good.
- Unsolicited mail is welcomed by the recipient while unsolicited emails are considered spam.
- Direct mail has a shelf life while an email's need for time relevance many times supercedes all other elements.
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