Rush rush rush, many marketers are faced with an ever expanding job description, print, web, social… EMAIL! When will you get it all done with so little time and less resources? That is a question that many of my clients face every day. I hear so often after sharing my recommendations of what the program could be doing, I love that feature but I just do not have time to implement. You are not alone! Remember back to yesterday's post I wrote about the ROI of your email program. Understanding...

Expectation is the root of all heartache - William Shakespeare

A great email program is centered on sending relevant content to the right audience, correct? How do you define your "right audience"? 

Why? 

Many organizations are probably randomly defining their audience. Some may be seeing results because they got lucky, but others may still be struggling to see satisfying email open rates, email click through rates, etc. Creating personas is a way to start sending more relevant messages to a targeted audience. 

How to Start? 

A good place to start creating...

Often times, it isn't easy to distinguish between good and bad copywriting. But, as a very crucial part of any successful marketing strategy, you'll eventually have to come to terms with it. After all, you can only use the same basic copywriting strategy for so long until you start losing conversions. 

Engaging sales copy will not only improve your email click-through rates, but it will also help personalize your company brand. It gives your audience an honest look into your business culture,...

On Friday, January 11th, email marketing experts from Delivra team up with the American Marketing Association to discuss the importance of email click rates and share real-life examples of how organizations are optimizing their click rates to close more business. 

During the webcast, you'll take away: 

• What click rates you should be measuring (and how to calculate)
• Three steps to improve existing click rates
• Real-life examples of tactics that increase clicks and revenue

This webcast is perfect for...

Email campaigns are still a viable online marketing tool, but as with many forms of digital marketing, it's the details that matter. If you've been tasked within your organization to handle email campaign management, you'll quickly find out it isn't the initial development of the campaign that will make or break your efforts. Oftentimes, it's the management itself that determines whether a campaign flourishes or fails. 

Fortunately, a little refinement in your marketing practices can go a long...

Email marketing may be one of the oldest marketing strategies still widely used on the Internet, but it remains a viable means of increasing leads, traffic and revenues. But despite its long-standing application, there are right and wrong ways to implement email marketing into your overall strategy, and it's easy to fall short of the potential ROI this type of campaign can provide your business. 

In many cases, businesses who use email marketing are likely to overlook simple ways they can improve...

Just in time for the holiday email marketing rush, Mashable released some important email marketing data in the article Social Media Influences Less than 1% of Online Purchases. Here's the most important takeaway for email marketers: