I have the exciting opportunity to partner with a client who is literally starting from scratch. No email content to send and no email addresses to email the content to. What a fantastic situation to be in!! First, it answers the age old question “How many email addresses do I need to have in my database to sign up for Delivra services?” Apparently you do not need any. Second, starting from scratch gives them the opportunity to start with email best practices from day one, think through and...

I don't know about you, but email marketing isn't the ONLY marketing function I handle these days.  In fact, it is one function of about 500 others.  In addition to that, unless you go to school for Web design many schools never even cover email marketing, HTML, or even the web-based technologies that we are all using today to manage those hundreds of things we do.  I doubt anyone can disagree that email marketing, when done right, generates tremendous ROI.  According to the DMA just last year, e...

We’ve talked about why you should use landing pages in your emails. But did you know that Delivra offers themed landing pages to match your email newsletter template? If you click on Content, Templates and then click on the Announcements tab you will see a few additional options that look very similar to the new templates we rolled out in the past few weeks.  Click here to see the templates and matching landing pages side by side.

Quick Recap: Benefits of using landing pages with your...

There is a slight learning curve to switching from print to email newsletters, but not to worry it isn’t too steep!  Think of the benefits, your results are immediate (real-time tracking on who’s opening, clicking or sharing), your cost is substantially lower (no more printing and postage costs) and you get to know your audience better (what are they clicking on and what information do they like to read about).  Here are three things to keep in mind when making the switch.

1. Length- With a print...

Let’s say you’re just about done putting together your email content. It’s approved to send out and you’re proud of how great it looks. You send yourself a test email for one final check… and it’s completely blown apart! What do you do? Before you light your computer on fire and throw it at the nearest intern, check to see if it’s one of these top 4 issues.

• Are you using only inline CSS and HTML tables?If your text is displaying without all your fancy colors, sizes and fonts, you’ve probably...