Are you responsible for creating the emails for your company? Have you noticed when you are sending emails they have white gaps through the images? Avoid those ugly white gaps!

The solution for getting rid of them is relatively simple. If you have images stacked on top of one another, a simple fix to remove the gaps would be adding a style="display: block" attribute to each image.

Have other HTML design concerns?  Looking for HTML design tips and tricks?  Check out the Delivra HTML Email Guidecreat...

Recently, Delivra announced that it would be the first ESP to integrate with TabSite by Digital Hill Multimedia. The goal with this integration is to allow Delivra customers a way to easily create an email sign up form for their Facebook Fan Page and it allows new customers to sign up for Delivra email marketing services through TabSite.

With today's blog post, we'd like to clarify what this integration means for you and how you can make the most out of it!

1. TabSite Account. In order to use the...

In my line of business, I sign up for a *lot* of email newsletters.  Most of my subscriptions aren't necessarily based on an affinity for the brand, but rather a desire to stay in touch with how other companies--beyond Delivra's clients--are using email.

One observation I've made is that (in my inbox, at least) the bulk of email I receive from retailers is aimed at driving traffic to their e-commerce websites.  But brick-and-mortar retailers can use email as a way to motivate shoppers to visit...

Tales from a poor confused artist who thought school was finally over.

I’ve been working at Delivra since last summer. I started with a basic email marketing I.Q. of about 12, and considering how lost I get during conversations within the company or with other big-wigs of this particular market, that number does not seem to have changed much.  Fortunately, as a designer, my job is relatively straightforward and simple, but it does come with some memory-testing challenges.

The whole process seems...

One of the most common questions fielded by our Support team goes something like this: "My email looked just like I wanted in the editor and when I tested it, so how come it didn't look the same for my recipients?"

It's a common misconception that HTML is a "standard."  Web developers have known for years that different web browsers (Internet Explorer, Firefox, Chrome, Safari, etc.) interpret HTML in slightly different ways.  I like the way this web design tutorial puts it:

Your Web browser is a...

Including a signup form on your website is easier than you might think.

Delivra's system has an easy to use subscribe form builder (found under the "Web Forms" options in the "Utilities" section) which lets you choose what data you wish to collect. Additionally, you're also able to control the subscriber's experience after they sign-up with options like directing them to a specific landing page or sending them an automated confirmation email. Once you've selected your options, just click "Get...

ALT text is not something to ignore when putting together your email creative. Not all email clients will display your images’ ALT tags, but they’re still worth using. In the likely event that an email recipient will have images blocked upon viewing your email content, the ALT text is what they will see first; if the text is visible and enticing, more recipients will open and click through your emails.

It’s best to make your ALT text concise and clear, but try to use enough text to convey the...

Let’s say you’re just about done putting together your email content. It’s approved to send out and you’re proud of how great it looks. You send yourself a test email for one final check… and it’s completely blown apart! What do you do? Before you light your computer on fire and throw it at the nearest intern, check to see if it’s one of these top 4 issues.

• Are you using only inline CSS and HTML tables?If your text is displaying without all your fancy colors, sizes and fonts, you’ve probably...

When creating the content for your HTML emails, the dimensions are an important aspect to consider. The size and layout can have an effect on the success of your email campaigns. Below, I’ve listed a couple of basic pointers to keep in mind.

Width
A typical email has a width of 600 to 650 pixels. This may sound pretty small – but if you create your email any wider, your recipients may have to scroll both vertically and horizontally to view the email in its entirety…making it a pain to read....

Today Delivra publicly announced the availability of our new social media integration that I hinted at in an earlier post.  I wanted to go beyond the press release and our whitepaper to explain our philosophy of social media integration, and why this integration is so important to our clients.

Much has been written recently about whether the rise of social media marketing comes at the expense of email marketing.  Experts have staked out positions ranging from "email is dead; long live social...