It’s finally happened. The Twitter enthusiast’s biggest fear; hashtags have officially made it to Facebook. Regardless of the fact that your newsfeed has surely been littered with status updates complaining about this latest edition (#hashtagsarenotforfacebook, for example), this new trend will end up being an important tactic to use in marketing and advertising campaigns. With social media booming, it is important as a marketer to know what’s new, what people are talking about, and how you...

Email design is perhaps the most important task in an email marketing campaign. Here are some very basic tips for email marketers to keep in mind, and on a post-it on your laptop, while designing the email.

Use HTML and text. Readers prefer to be given a choice of HTML and text versions of the email. If you are on the receiving end and have a slow connection, you might feel the need for basic text versions.

Include the company logo. The upper left corner is a favorite location.

Be brief. The...

Inbound marketing expert, Hubspot, is everywhere and for good reason.  They do fun stuff and provide nice products.  But what they really do well is to use ‘business as usual’ for comedic effect while making the same point as a ‘business as usual’ approach may typically make.  An example of this is a recent Unsubscribe video that recently went up.  When people clicked unsubscribe on an email, instead of simply completing the action and telling you they are sorry to see you go, they make fun of...

By now, there are enough “Big xxxxx” doing the rounds: Big Business, Big government, Big Chocolate, Big Oil, Big Science, Big Tobacco and Big Media. A recent addition is Big Data, which broadly refers to the humungous amounts of information that gets generated in this digital age.

Naturally, Big Data is complex and unwieldy. In fact, it is defined as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional...

There is no better and effective tool than email marketing to create brand awareness. To turn brand awareness into action though, you must entice your readers to respond to your email campaigns. When you make them aware of your brand, they should feel attracted enough to act on it – refer or buy. Here are some steps to help you increase the response rates of your email campaign:

Clear subject line: Having a clear and informative subject line is important because the decision to read your mail...

A simple strategy and yet so often overlooked. 

I found myself reflecting on the importance of planning yesterday as I spent the evening cleaning and de-cluttering my house (the spring clean concept - in 34 degree weather I might add). When I was finished, I could physically feel the stress melt away. I even had time to sit down with a cup of hot tea and pick up a book to read. I wondered, why don't I do this more often? I contemplated on how I should come up with a schedule of cleaning and...

Recently, CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the interview, Neil covers topics ranging from how he got his start in the email business (with an idea and a kitchen table)  to his expert analysis of email marketing software's competitive landscape. Several excerpts from the interview are below. For the full interview, please click here. 

CEOCFO Magazine: How vital is email to the marketing program and how do you work with your clients so that they understand the role it...

Email marketing experts agree that an essential part of your email campaign is timing. You want to make your messages go out on exactly the right day at exactly the right hour.

Unfortunately, there isn't much agreement on when that should be. Copyblogger reports many expert email markterers prefer different times. Rick Whittington notes there several studies all showing different data. Scott Stratten insists content is more important than the timing. Even Delivra's competitor (and other email...

Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

Managed services basically means the action of managing work on someone's behalf. At Delivra, managed services means that Delivra's email experts can help your company in the following areas: 

• Production
• Deliverability
• Strategy
• Design
• And pretty much any other area you may need help in! 

Marketers these days are overwhelmed with a variety of tasks that they need to manage on a daily basis. Therefore, likely don't have the time to dedicate to making their email marketing program great. And if you are a...