By now, there are enough “Big xxxxx” doing the rounds: Big
Business, Big government, Big Chocolate, Big Oil, Big
Science, Big Tobacco and Big Media. A recent addition is Big Data,
which broadly refers to the humungous amounts of information that
gets generated in this digital age.
Naturally, Big Data is complex and
unwieldy. In fact, it is defined as “a collection of data
sets so large and complex that it becomes difficult to process
using on-hand database management tools or traditional...
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There
is no better and effective tool than email marketing to create
brand awareness. To turn brand awareness into action though, you
must entice your readers to respond to your email campaigns. When
you make them aware of your brand, they should feel attracted
enough to act on it – refer or buy. Here are some steps
to help you increase the response rates of your email
campaign:
Clear subject line: Having a clear and
informative subject line is important because the decision to read
your mail...
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A
simple strategy and yet so often overlooked.
I found myself reflecting on the importance of planning
yesterday as I spent the evening cleaning and de-cluttering my
house (the spring clean concept - in 34 degree weather I might
add). When I was finished, I could physically feel the stress melt
away. I even had time to sit down with a cup of hot tea and pick up
a book to read. I wondered, why don't I do this more often? I
contemplated on how I should come up with a schedule of cleaning
and...
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Recently,
CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the
interview, Neil covers topics ranging from how he got his start in
the email business (with an idea and a kitchen table) to his
expert analysis of email marketing software's competitive
landscape. Several excerpts from the interview are below. For the
full interview, please click here.
CEOCFO Magazine: How vital is email
to the marketing program and how do you work with your clients so
that they understand the role it...
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Email marketing experts agree that an essential part of your
email campaign is timing. You want to make your messages go out on
exactly the right day at exactly the right hour.
Unfortunately, there isn't much agreement on when that should
be. Copyblogger reports many expert email markterers prefer
different times. Rick Whittington notes there several
studies all
showing different data. Scott Stratten insists content is
more important than the timing. Even Delivra's competitor (and
other email...
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Delivra’s
Managed Email Marketing Services (also known as full service email
marketing) is this month’s topic of choice on the blog.
Why? Because after performing these services for awhile, we
have pulled together results showing how valuable it has been for
many of our clients. But this blog post isn’t really a sales
pitch for full service email marketing (if you really want one,
read my previous post) instead, it is meant to
speak to the many issues our clients experience that lead them...
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Managed services basically means the action of managing work on
someone's behalf. At Delivra, managed services means that Delivra's
email experts can help your company in the following
areas:
- Production
- Deliverability
- Strategy
- Design
- And pretty much any other area you may need help in!
Marketers these days are overwhelmed with a variety of tasks
that they need to manage on a daily basis. Therefore, likely don't
have the time to dedicate to making their email marketing program
great. And if you are a...
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When
people hear that I'm a productivity expert and
work for a consulting company specializing in helping people be
more efficient, they often assume that I can't stand email
marketing. But, in truth, the opposite is true. I love email
marketing, because it's a great way to be more efficient and
effective in our daily lives.
Too many people falsely associate legitimate email marketing
with spam. But thanks to the efforts of email service providers
like Delivra and laws like CAN-SPAM, email...
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On
Friday, January 11th, email marketing experts from Delivra team up
with the American Marketing Association to discuss the importance
of email click rates and share real-life examples of how
organizations are optimizing their click rates to close more
business.
During the webcast, you'll take
away:
- What click rates you should be measuring (and how to
calculate)
- Three steps to improve existing click rates
- Real-life examples of tactics that increase clicks and
revenue
This webcast is perfect for...
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Harry
Potter fans may often wish for newspapers such as The
Daily Prophet and its wizard-world brethren, where
printed pictures show relevant “video clips”. While we are several
eras away from this genre of wizarding technology (video in printed
media!), video is well-entrenched as a type of sought-after content
in websites and social media. Video in email is also already here
and proving its worth, and email marketers are quickly jumping
aboard the video bandwagon.
And for good reason. Marketing...
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