By now, there are enough “Big xxxxx” doing the rounds: Big Business, Big government, Big Chocolate, Big Oil, Big Science, Big Tobacco and Big Media. A recent addition is Big Data, which broadly refers to the humungous amounts of information that gets generated in this digital age.

Naturally, Big Data is complex and unwieldy. In fact, it is defined as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional...

There is no better and effective tool than email marketing to create brand awareness. To turn brand awareness into action though, you must entice your readers to respond to your email campaigns. When you make them aware of your brand, they should feel attracted enough to act on it – refer or buy. Here are some steps to help you increase the response rates of your email campaign:

Clear subject line: Having a clear and informative subject line is important because the decision to read your mail...

A simple strategy and yet so often overlooked. 

I found myself reflecting on the importance of planning yesterday as I spent the evening cleaning and de-cluttering my house (the spring clean concept - in 34 degree weather I might add). When I was finished, I could physically feel the stress melt away. I even had time to sit down with a cup of hot tea and pick up a book to read. I wondered, why don't I do this more often? I contemplated on how I should come up with a schedule of cleaning and...

Recently, CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the interview, Neil covers topics ranging from how he got his start in the email business (with an idea and a kitchen table)  to his expert analysis of email marketing software's competitive landscape. Several excerpts from the interview are below. For the full interview, please click here. 

CEOCFO Magazine: How vital is email to the marketing program and how do you work with your clients so that they understand the role it...

Email marketing experts agree that an essential part of your email campaign is timing. You want to make your messages go out on exactly the right day at exactly the right hour.

Unfortunately, there isn't much agreement on when that should be. Copyblogger reports many expert email markterers prefer different times. Rick Whittington notes there several studies all showing different data. Scott Stratten insists content is more important than the timing. Even Delivra's competitor (and other email...

Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog.  Why?  Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients.  But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...

Managed services basically means the action of managing work on someone's behalf. At Delivra, managed services means that Delivra's email experts can help your company in the following areas: 

• Production
• Deliverability
• Strategy
• Design
• And pretty much any other area you may need help in! 

Marketers these days are overwhelmed with a variety of tasks that they need to manage on a daily basis. Therefore, likely don't have the time to dedicate to making their email marketing program great. And if you are a...

When people hear that I'm a productivity expert and work for a consulting company specializing in helping people be more efficient, they often assume that I can't stand email marketing. But, in truth, the opposite is true. I love email marketing, because it's a great way to be more efficient and effective in our daily lives.

Too many people falsely associate legitimate email marketing with spam. But thanks to the efforts of email service providers like Delivra and laws like CAN-SPAM, email...

On Friday, January 11th, email marketing experts from Delivra team up with the American Marketing Association to discuss the importance of email click rates and share real-life examples of how organizations are optimizing their click rates to close more business. 

During the webcast, you'll take away: 

• What click rates you should be measuring (and how to calculate)
• Three steps to improve existing click rates
• Real-life examples of tactics that increase clicks and revenue

This webcast is perfect for...

Harry Potter fans may often wish for newspapers such as The Daily Prophet and its wizard-world brethren, where printed pictures show relevant “video clips”. While we are several eras away from this genre of wizarding technology (video in printed media!), video is well-entrenched as a type of sought-after content in websites and social media. Video in email is also already here and proving its worth, and email marketers are quickly jumping aboard the video bandwagon.

And for good reason. Marketing...