While good email marketing software can be purchased from a ton of different providers, the ability to hand the reins over to the company offering to do the work for you isn't as ubiquitous. Delivra offers this service and we call it managed email marketing. And while there are a few new players in the market, it is a rarity to find a company with 13 years of experience working exclusively with email and offer their expertise to manage a company’s entire email marketing campaign. OK, who am I...Read More » »
To organize your email list effectively you have to perform clean up or list scrubbing periodically and methodically. Email list scrubbing ensures you have a clean list and in turn improves the deliverability of your email. It also improves your reputation as a sender. But how do you know which email addresses to get rid of? Here is a list of email addresses every email marketer should try and avoid having on their email list:
Invalid or Duplicate email addresses:Before you add an email address...Read More » »
When your customer receives hundreds of mails every day, it is likely a huge chunk of them hits the trash pile without even being read. The 'trash can' and 'spam filters' are the last place you want your email to end up. How can you ensure your email is read and is acted upon? Here are a few tips to ensure email deliverability success:
- Welcome your readers: Your email should begin with a good welcome message to set the tone of your email and tell your reader what to expect from your email. Why is...
Having a clean email list assures the successful delivery of your email campaign. You must have obtained your email list from many sources. An address can become invalid or it may be your customer has opted-out/unsubscribed from you. A wrong email address can also be due to an incorrect entry or an old system that has out-dated email addresses. Having invalid addresses spoils your reputation as a sender. Therefore, it is ideal to scrub your email lists of 'potential troublemakers' periodically....Read More » »
I'm a regular tweeter @nfberman and occasionally have a decent thing or two to relate. Below are some of my recent posts. Hope you find them informative.
09-20 Sad state of affairs: 55% of email marketers say they're batch blasting rather than segmenting according to a study by Return Path.
09-19 MailChimp's analysis of subject lines indicates that as subject line increases, nothing happens to open rate performance.
09-19 Lots of useful stats in this email marketing report: http://econsultancy.co...Read More » »
SMS marketing is instant. It immediately connects with your customers and can be more effective than print, radio, TV and even email marketing when implemented well. SMS marketing is extremely useful for your business and branding, read on to find additional benefits of marketing campaigns using SMS.
Cost Effective - SMS marketing costs much less than direct mail, print, radio or TV advertising. It also improves your ROI, as SMS is considered to be 10% more effective than newspaper ads and 5%...Read More » »
Human beings are suckers for consistency. We love it when people show up on time, we love it when a system works the same way as it did before, and we love it when bills are paid like clockwork. In general we love it when we know exactly what to expect. That's why when people ask me about their email marketing campaign, I tell them the most important factor of all is to be consistent.
In truth, however, that answer is a little bit of a cop-out, because "consistency" refers to everything:
One of our main core values at Delivra is, ‘We exist to serve our customers’. To help us stay true to that value, each of our clients are assigned a dedicated Account Manager. What does having an account manager include you might ask? Here’s a little bit of insight…
Your email may hit the spam filter even after you take great pains to design and compose it effectively. Here are a few tips to keep in mind to ensure your emails reach your prospects and clients inbox at just the right time.
- Get permission from your opt-in subscribers. Before adding them to your email list always send them a confirmation email to ensure the email address they supplied is authentic and they really did sign up to receive information.
- Confirm the information that they will...