What keeps email marketers up at night? Sure, there are lots of worries. What if my copy has a typo? What if I get flagged as spam? What if people unsubscribe in droves?
But what they should be worrying about is a big word with an important meaning: deliverability.
That means that emails messages are actually getting to the recipients mailbox. The Delivra blog has covered this topic quite often recently, discussing an overall email marketing deliverability plan as well as focusing on reputation...
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Marketing
emails are designed to engage the customers and generate sale
leads, but annoying email formatting errors or inaccurate content
can actually harm your brand reputation and sales. A successful
marketing campaign delivers the most relevant message to the target
audience at the right time. Know how to avoid some common errors so
your emails don’t trigger spam filters or get misunderstood.
Increase the readability and reach of your emails by following
these 3 pointers: 
Each
day email marketers think outside the box to make their emails
reach target customers. But are your customers actually receiving
your email? Email Spam filters are becoming smarter in keeping
inboxes free of emails which they consider, “Spam”. Therefore, it
is imperative for marketers to devise ways to bypass the spam
filters and reach their customer's inbox. Here are a few
tips:
As a
marketer, you have to be careful about the emails you send. With
aggressive Spam filters everywhere, your email can easily land in
the Spam folder. Your reputation as a sender is critical in
authenticating your emails, ensuring its deliverability, and
increasing your open and click-through rates. Here are a few tips
to ensure your emails reach your reader's inbox and not the Spam
folder: 
When
you send ''snail" mail, you can ensure its deliverability by
super-scribing the correct address legibly. The postman reads the
information, checks for due postage, and completes his job of
reaching the right address and delivering the mail. The type of
content does not matter much because the postman is duty bound to
deliver it even if the package is devoid of content! If,
however, there are typos in the recipient’s address, ZIP codes are
incorrect, or state abbreviations are non-standard,...
I
recently purchased a house and my realtor did a fantastic job with
helping me. Afterwards, she asked me to fill out a written form for
a review for a certain company. I was happy to do so! I filled it
out and noticed it asked for my email address. I didn't think much
of it, added my email address, and mailed in the form for my
realtor. They sent an initial email to me asking to confirm my
review. I did that and it took me to a landing page thanking me.
That was it. This morning, I get an email...
Email
marketing channel expenses include dollars spent on list rental,
email deployment programs, email deliverability expertise, email
design, initiatives for list growth, and many more. One of the
marketing trends predicted for the coming years is an upward swing
in the budget for the email marketing channel.
Neil Berman
Lavon Temple
Celeste Odell
Kathryn Reinhardt
Cody Sharp
Rachel Rewerts
Ally Inglis
Bonnie Mulinaro
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