Every shopper prefers a well-fitting and comfortable accessory
rather than mass-produced one-size-fits-all kind of stuff. The same
is true for email marketing. However generalized the content in
your email marketing campaign, it is foolish to expect your target
market to embrace it fully. That is, unless you tailor the content
to look good not only within inboxes and full-size browser pages,
but also on the more popular but smaller screens of mobile phones
and tablets.
The marketing community...
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How do you track your email marketing performance? Your answer
is likely to be “XYZ specialist analytics software” or “I use
metrics returned by my ISP / ESP”.
How many performance metrics do you get on your desktop for
campaign analysis? Your answer may be “5” or “7” or “10”, or more,
or less, depending on what the software or the SP makes
available.
Theoretically, you can identify as many as 17 performance
metrics that can help you to assess your campaign’s performance and
eventually your...
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Keeping
your audience in your email list is one of the major challenges
faced by every email marketer. With your competitors vying for
their attention, an ill-crafted or irrelevant email campaign can
easily make your audience lose interest and click the unsubscribe
option. Mentioned below are some ways by which you can reduce
unsubscribe rates:
Targeted segmentation: Perform a better
list segmentation so you can send relevant and customized mails to
your subscribers. When the content is specific...
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As a
marketer, you have to be careful about the emails you send. With
aggressive Spam filters everywhere, your email can easily land in
the Spam folder. Your reputation as a sender is critical in
authenticating your emails, ensuring its deliverability, and
increasing your open and click-through rates. Here are a few tips
to ensure your emails reach your reader's inbox and not the Spam
folder:
Maintain Your Email List: Having a big
database is not enough. You should periodically run an email...
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You
have nicely segmented your email list into smaller lists. You have
used your judgement and evaluated available metrics, user
preferences and habits to categorize the main email list. Now you
know, your next task is to customize your email message to target
each separate list, so that the content, the timing and the
frequency suit the identified characteristics of each segmented
list.
Segmentation gives a great impetus to the responses from your
recipients and the numbers will show up in the...
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Yes,
I’m talking about Email List Management. In this age of data,
acquiring accurate information (email addresses, names, etc.) is
crucial. The more accurate information you have about your
subscribers, the better you can segment them and send them relevant
emails they will respond to.
Cleanliness is just as important. How many times has a
subscriber signed up for a mailing to never actually open the email
received? How many times has a subscriber opened a message only to
quickly delete it and...
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A
great email program is centered on sending relevant content to the
right audience, correct? How do you define your "right
audience"?
Why?
Many organizations are probably randomly defining their
audience. Some may be seeing results because they got lucky, but
others may still be struggling to see satisfying email open rates,
email click through rates, etc. Creating personas is a way to start sending more
relevant messages to a targeted audience.
How to Start?
A good place to start creating...
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We all
know that most people have a mobile phone these days (in fact, some
own more), so you might be thinking about starting a mobile
campaign. Not sure where to start? Check out some of the features
that Delivra offers.
Text to Subscribe functions just like it
sounds. A keyword is texted to a short code and that person is then
added to an email list. Text to Subscribe can be placed on any
marketing materials, making it a fantastic way to combine
traditional marketing channels with mobile...
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Recently,
CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the
interview, Neil covers topics ranging from how he got his start in
the email business (with an idea and a kitchen table) to his
expert analysis of email marketing software's competitive
landscape. Several excerpts from the interview are below. For the
full interview, please click here.
CEOCFO Magazine: How vital is email
to the marketing program and how do you work with your clients so
that they understand the role it...
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A
successful email marketing campaign reaches your target clients,
and ensures they act on it – sign up for the newsletter, follow you
on Twitter, “Like” you on Facebook and so on. Attaining the
proposed goal is easy once you know the top three golden rules to
successful email marketing.
Being able to think from a customer’s perspective is the key to
better sales. Avoid these
common mistakes and focus on -
-
Think Out-of-the-Box – Easier said than
done since the spam filter is ready to cut down...
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