Rush rush rush, many marketers are faced with an ever expanding job description, print, web, social… EMAIL! When will you get it all done with so little time and less resources? That is a question that many of my clients face every day. I hear so often after sharing my recommendations of what the program could be doing, I love that feature but I just do not have time to implement. You are not alone! Remember back to yesterday's post I wrote about the ROI of your email program. Understanding...

Do you have an answer to that question? If you don’t you are not alone. Tracking the ROI of your email program can be difficult if you don’t know where to start. So, where do you start? What will you track and how do you determine the results? What is the value of an email subscriber? How much do I spend in time and money to use my email service provider? These are all things you need to know to understand the ROI. Here are a few examples of how to get started!

First of all, the easiest way to...

Every shopper prefers a well-fitting and comfortable accessory rather than mass-produced one-size-fits-all kind of stuff. The same is true for email marketing. However generalized the content in your email marketing campaign, it is foolish to expect your target market to embrace it fully. That is, unless you tailor the content to look good not only within inboxes and full-size browser pages, but also on the more popular but smaller screens of mobile phones and tablets.

The marketing community...

How do you track your email marketing performance? Your answer is likely to be “XYZ specialist analytics software” or “I use metrics returned by my ISP / ESP”. 

How many performance metrics do you get on your desktop for campaign analysis? Your answer may be “5” or “7” or “10”, or more, or less, depending on what the software or the SP makes available.

Theoretically, you can identify as many as 17 performance metrics that can help you to assess your campaign’s performance and eventually your...

By now, there are enough “Big xxxxx” doing the rounds: Big Business, Big government, Big Chocolate, Big Oil, Big Science, Big Tobacco and Big Media. A recent addition is Big Data, which broadly refers to the humungous amounts of information that gets generated in this digital age.

Naturally, Big Data is complex and unwieldy. In fact, it is defined as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional...

Let's be honest. You get a lot of email. That's true of almost everybody these days, not just people looking for email marketing advice or those who work for an email marketing firm. 

That means that you're probably fairly aggressive when it comes to judging other people's email campaigns. It's likely that when you see a piece that isn't too impressive, you hit the delete button. Or worse, you unsusbcribe.

If great email design makes a difference to you as an end user, then you or your email...

There is no better and effective tool than email marketing to create brand awareness. To turn brand awareness into action though, you must entice your readers to respond to your email campaigns. When you make them aware of your brand, they should feel attracted enough to act on it – refer or buy. Here are some steps to help you increase the response rates of your email campaign:

Clear subject line: Having a clear and informative subject line is important because the decision to read your mail...

Marketing emails are designed to engage the customers and generate sale leads, but annoying email formatting errors or inaccurate content can actually harm your brand reputation and sales. A successful marketing campaign delivers the most relevant message to the target audience at the right time. Know how to avoid some common errors so your emails don’t trigger spam filters or get misunderstood. Increase the readability and reach of your emails by following these 3 pointers: 

1.      Avoid using...

Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

As a marketer, you have to be careful about the emails you send. With aggressive Spam filters everywhere, your email can easily land in the Spam folder. Your reputation as a sender is critical in authenticating your emails, ensuring its deliverability, and increasing your open and click-through rates. Here are a few tips to ensure your emails reach your reader's inbox and not the Spam folder: 

Maintain Your Email List: Having a big database is not enough. You should periodically run an email...