As a marketer, you have to be careful about the emails you send. With aggressive Spam filters everywhere, your email can easily land in the Spam folder. Your reputation as a sender is critical in authenticating your emails, ensuring its deliverability, and increasing your open and click-through rates. Here are a few tips to ensure your emails reach your reader's inbox and not the Spam folder: 

Maintain Your Email List: Having a big database is not enough. You should periodically run an email...

Personalizing and advertising go hand in hand. By personalizing your email you build a better and lasting relationship with your customers. Contrary to older ways of sitting all day long entering your customer's name manually into the email list, there are tools to automate this process. All you need to do is add a form in your website and let visitors enter their name, email and any other personal information. When you send emails, you include one variable out of this information and your...

Windows Live Mail, like other email clients, has its own ways of filtering incoming mail and passing them along as inbox-worthy, or junking it. As for the messages the email client is unsure about, it comes marked with reddish-pink headers, enough to raise the hackles of the best stoics. Several similar services, by their very design, frown upon the sending of bulk email through their servers. They also routinely employ powerful spam filters to prevent nuisance mail from entering users’ inboxes....

When you are engaged in an active email campaign, it pays to occasionally scrub out your email list. This way you can eliminate irrelevant email contacts that can mar your sender reputation. Once you have rid your email list of invalid addresses maintain your clean list so you won't need to spend as much time and effort in email scrubbing. Here are a few ways to keep your email list clean:

• Make your unsubscribe option clear: An unsubscribe option should be provided in every email you send....

Your email may hit the spam filter even after you take great pains to design and compose it effectively. Here are a few tips to keep in mind to ensure your emails reach your prospects and clients inbox at just the right time. 

1. Get permission from your opt-in subscribers. Before adding them to your email list always send them a confirmation email to ensure the email address they supplied is authentic and they really did sign up to receive information. 
2. Confirm the information that they will...

Designing effective emails is critical to market your brand. A well-designed and thought out email reflects your company culture, showcases your brand's core values, and most importantly, makes the recipient read your message and act on it. While you should ensure every email is creative and eye-catching, there are some best practices that must be followed when designing emails. 

• Understand your email's purpose before designing it as a newsletter or a sales email. Arrange the different elements...

[Editor's note: this is the second in a series of posts celebrating the history of our company on the anniversary of Delivra's founding. If you missed the first installment, you can read it here.]

Like many American companies, Fred Delivra & Co. played a role in supporting the Allied war effort during World War II, and was profoundly changed by it, suffering both losses and triumphs. 

Iconic WWII-era "Doris the Deliverer" poster

The first loss occurred even before the U.S. formally joined...

Clowes Memorial Hall of Butler University is a client of Delivra and they have been sending emails through us for several months now. The Delivra application gives Clowes the flexibility to easily design their emails the way they envisioned them to look.  Sending email campaigns helps them increase awareness of events that are taking place  and to drive ticket sales.

It will be interesting to continue to see how Clowes Hall will use Delivra services in future marketing efforts and to see how they...

At Delivra, part of our account management process includes a quarterly review where we provide a report card summary of the clients e-mail marketing efforts over the last 90 days.  This report card covers topics such as sending volume, membership trends/health, complaint rates, mailings listed by engagement score, etc.  It gives us a great opportunity to talk about what is working, what is not, and discuss recommended changes or improvements to implement over the next 90 days.

I wanted to share...

Email authentication can be a difficult, foreign concept to understand, but an important one for those that are sending or intend to start sending email campaigns.  Fortunately, the Email Experience Council has recently released a great resource that explains what email authentication is, how various ISPs use the authentication method, why email authentication should be a concern for you, and much more!

Here is a brief excerpt of the EEC Email Authentication Whitepaper:

“Email authentication is a...