Email marketing experts agree that an essential part of your email campaign is timing. You want to make your messages go out on exactly the right day at exactly the right hour.
Unfortunately, there isn't much agreement on when that should be. Copyblogger reports many expert email markterers prefer different times. Rick Whittington notes there several studies all showing different data. Scott Stratten insists content is more important than the timing. Even Delivra's competitor (and other email...Read More » »