Email marketing is one of the most effective tools to market your products and services. Your competitors are aware of this too and are vying for your reader's attention with their email marketing campaigns. So, how do you retain your readers? You have to be alert to your readers' interests and preferences and continually tweak your email campaign based on these changes. Here are a few tips to optimize your email marketing campaign to ensure that your email is not only opened and read, but also acted upon: 

Grab attention with subject lines: Your readers' inboxes are bombarded with email messages from you as well as your competitors. Stand out with an attention grabbing subject line to encourage your reader choose to read yours first! The subject line should be clear, concise and should cite the purpose of your email. 

Have a clear call-to-action: A strong call-to-action is a must for every marketing campaign. You should capture the interest of your reader and entice them to act on your email. Your call to action should be easily understood by your reader. 

Appeal with graphics and visuals: A good way to be unique is by using HTML graphics and images in your emails. They help you stand out and easily capture your reader's interest. But, many of your readers may not be able to open HTML formatted emails; make sure they can acess plain text version of your email. Make it easy on the eyes with pleasing colors,add bullet points, and a lot of white space in case of plain text. 

Use segmentation: Segment your email list based on your reader's interests and demographics. The email you send can be personalized and targeted more effectively when you segment your email list and send emails based on your reader's interests and preferences. 

Add social media: Social media is vital to marketing. By incorporating social media icons in your email, you can encourage your readers to share your information in social networks and increase your reach.

The above tips will ensure you have a successful email marketing campaign. It is important you keep testing and measuring your email campaign to see how it works. Based on the results, you can alter your email marketing strategy. Delivra's email marketing consultants can help you create a successful email marketing strategy. Schedule a consultation with us today to help you get that edge over your competitors. 

Source: http://www.simplycast.com/blog/top-5-ways-optimize-email-marketing-campaigns