Whatever the purpose of your email, it's successful only when it is read and acted upon. So, how can you improve your email open rate? Here are a few suggestions:
- Subject line: An interesting subject line goes a long way in prompting your subscriber to give it a glance. Subject lines should be clear and concise imparting the gist of your email. It should contain only information relevant to the customer. Having a product or discount offer, brand name or even personalizing your subject line goes a long way in making it interesting.
- Timing: Marketers feel sending emails in the middle of the week have a better success rate than sending them on a Monday. Also, send your emails later in the day. Seeing a promotional email as soon as you open your inbox can be irritating.
- Frequency: Do not email too often, or with too little information. Customers tend to unsubscribe when they feel they are being bombarded with your emails or when they hardly receive any information.
- De-Spam: Avoid words that trigger spam filters in your email. Take care to rid your messages of the usual phrases and sentences associated with Spam.
- Content: Sending emails containing relevant content to your specific reader is great way to improve email open rates. When you give the impression there is something worthwhile in your email, your subscriber will definitely open it.
- Segment: Get to know your subscribers well and segment your email list based on it. This way you can send tailored and relevant information to your subscribers. Conduct a survey or ask specifically what your subscriber likes to hear from you and then work on your email.
- Email List: The list you maintain should be your own. It should contain the addresses of people who have opted to hear from you and of people who have showed interest by visiting your website or have bought similar products. Sending random emails to people who have no interest in your email is an easy way to get them deleted.
Having a good open rate is an issue that assails most marketers. At Delivra, we specialize in turning your email campaigns into successful ones by increasing your open rates. Our software solution can be specially tuned to serve your email needs.