Have you ever wondered why your email marketing campaigns fail to generate revenue? Do you know your efforts could crumble because of a few common mistakes?

Email marketing is a powerful tool, and it’s time you learn to identify your mistakes. A recent survey by IBM revealed about 83% of mails land in people’s inbox. So if they are still not noticing you, it’s time to take drastic action.

Your Titles Could Be Repetitive And Familiar

The title of a content or mail matters a lot! Whatever you sell, don’t use generic titles. Be creative and make it addictively catchy so one wouldn’t want to skip it!

A product offer mail could be like this: “Amazing Discount on Tablets – Click here”

Or

This: “iPad, Kindle & Nook For Sale – Below $100 – Grab it Now”

The words make the difference. Stay away from templates and keep it fresh.

Your Mail Is All Wrong

Most email service providers block images when they are excessive in number. The length of the mail, image-to-text ratio and compatibility could be wrong. It spoils the purpose of your campaign and your audience may tend to skip it. Find out what causes these issues.

Your Audience Is Not Reading It

Are you fed up with non-responsive users? Your emails might be reaching the wrong audience all this time. Ensure your email is going to the right target market.

Your Reputation Is Staggering

What if your emails are considered spam because of bad reputation? A website like https://senderscore.org/ will be handy to rate yourself! Improve your chances by providing user friendly, resource rich mails and customers will automatically recognize you better.

Change your tactics and ask the email marketing experts at Delivra to help you improve your return on investment on email marketing.

http://blog.eloqua.com/4-email-marketing-tips/

http://blog.act-on.com/2012/05/09/10-stats-about-email-marketing-in-2012/

http://blog.hubspot.com/blog/tabid/6307/bid/31550/20-Fresh-Stats-About-the-State-of-Inbound-Marketing-in-2012.aspx