Get Disruptive: How could you put yourself out of business?

Have you ever brainstormed ways to put your company out of business? For most of us, probably not.

Where is the future headed? Is your business model shifting? Is something coming that could erode your customer base? How can you improve communications?

Thinking about business in this way identifies threats, but more importantly, opportunities.

During a recent panel discussion, one of our clients noted a new technology that he “took a chance on” about eight years ago. Looking back he noted, it’s easy to see he “guessed right.” By staying on the cutting edge of this technology, his firm has enjoyed a “disruptive, competitive advantage.”

So what does it take to “guess right?”

I think it requires having a different mindset. Some call it disruptive. Some call it design thinking. No matter what you call it, it’s the opposite of “the way we’ve always done it.”

What does the future hold? Let’s think about it...

Guest Blogger | Josh Miles

Josh Miles is a caffeine and Twitter addict, and the principal/founder of Miles Design LLC, an Indianapolis-based, award-winning branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh's first book, focusing on branding and marketing for professional services, is scheduled to be published in 2012 by CMI Books, hopefully before the world ends.

For more information, visit: www.milesdesign.com.