If you are into email marketing, you know how your email campaigns are performing. Whether you are creating informational emails or pitching high end products and services, you still may feel your campaign could be more effective.
Take a look at these six email marketing checkpoints to see where you can respond with a definite “Yes!”. These are meant to help you evaluate the effectiveness of what you wish to deliver to your customer’s email inbox.
- Email design is all-important. Subscribers prefer to see attractive, well-structured, intuitive and user-centered layouts that present the information clearly. Do you test your email to see if it renders well, on PC-based and mobile-devices?
- Remember that consumers base their decisions on experience with a company, right from the time they hit the ‘'subscribe” link. Is your Email marketing strategy designed to keep people connected, by delivering value to the user?
- The email subject line is what grabs your reader's attention. Those few words are your best bet to drive users to open the mail and purposefully move towards desirable action. Have you defined your key objectives, devised regular tests, and formulated novel methods to pen perfect subject lines?
- Today, any marketer can access versatile email software and a phenomenal volume of user data. You may have realized that you have these resources and the power to increase the impact of your email marketing. Do you pack your email marketing campaigns with content of the right quality?
- Email content can be brief and precise, or it can be lengthy and more detailed. Either format can achieve your purpose of getting the subscriber to read, understand and act. Do you tailor your copy to convey information accurately, briefly and clearly?
- Several ISPs use complex filters to identify and mark spammers. It is possible you are frustrated at seeing your mail delivered to the spam folder. Have you perfected the art and science of getting your email to reach the inbox?
If you answered these questions and hesitated even a little with your response; it is a pointer to the need for extra effort to re-route your email campaign. Delivra can help with that, so reach out to us!