Email analytics help you to understand how successful your email marketing campaign has been. 

It goes beyond the basic email tracking of reporting the number of times your email has been opened, bounced or clicked through. It helps you ascertain your customer's individual behavior including browsing and purchase habits. Armed with such information you can create specific, targeted, and personal campaigns. In short, relevant to your customer.

Here are some basic ways email analytics can help you track your emails:

• Add Social Sharing Links: By adding links to social networks in your email you can use email analytics to track who is sharing your email. By ascertaining the number of “likes”, “followings” or “shares”, you get to know the success rate of your email.

• Adding Video Links: This is not much different from adding social links to your emails. Here you can use email analytics to determine which video links work and which do not with your email.

• Adding 'Calls To Action': Keep varying the calls to action in your emails. Use email analytics to track which calls to action works best with your target audience.

• Adding Relevant Content: Content matters - always! Be interesting and creative with your content to produce maximum impact in your reader's minds. Email analytics help you find out what type of content works best with your audience.

• Adding Successful Subject Lines: Your subject line should grab attention. It is the first thing your readers see. By tracking which emails has the most success rate you can decide if your subject line needs tweaking to make it more inviting or aggressive.

By identifying each users behavior, it becomes easy and profitable for you to tweak your email campaigns to suit their needs. With effective email analytics in place, you can quickly customize your email content to create highly relevant emails.

http://www.listguy.com/email-analytics/

http://www.stratigent.com/community/websight-newsletters/email-analytics

http://www.benchmarkemail.com/blogs/detail/5-metrics-to-track-with-your-email-analytics