Your email may hit the spam filter even after you take great pains to design and compose it effectively. Here are a few tips to keep in mind to ensure your emails reach your prospects and clients inbox at just the right time.
- Get permission from your opt-in subscribers. Before adding them to your email list always send them a confirmation email to ensure the email address they supplied is authentic and they really did sign up to receive information.
- Confirm the information that they will be receiving. If you send out a newsletter with different content for multiple industries or client groups, confirm with the subscriber the information they have opted for.
- Maintain an active list of your opt-in subscribers. Remove addresses that bounce more than once.
- Using HTML format makes your email very attractive. But HTML emails may land in Spam. Try sending plain text messages or if you cannot avoid an HTML email, be sure to include a plain text alternative.
- What you say is important too. Avoid using words or phrases that call out spam. Your message should not contain only images. Use images only if it is necessary. Avoid attachments - if you absolutely need to have one, link it up through a website URL.
- Be CAN-SPAM compliant. Include unsubscribe links and an authentic postal address. An email without them positively shouts spam.
- Get white listed. Even if your subscriber wants to get messages from you, their service providers can block them. Get your subscribers to white list you so all your emails get delivered promptly .