DK New Media is an inbound marketing agency, specializing in new media optimization, search, social, content, analytics, and marketing technology. Delivra is honored to have them share their expertise by guest blogging. For more information about DK New Media, check out their website. 

Every shopper prefers a well-fitting and comfortable accessory rather than mass-produced one-size-fits-all kind of stuff. The same is true for email marketing. However generalized the content in your email marketing campaign, it is foolish to expect your target market to embrace it fully. That is, unless you tailor the content to look good not only within inboxes and full-size browser pages, but also on the more popular but smaller screens of mobile phones and tablets.

The marketing community...

A recent survey by Exact Target brings good news for email marketers. 77% of the entire population prefer to receive marketing messages via email than any other medium.

Marketing is all about using engaging content that grabs attention and ensuring it reaches the audience at the right moment. The success rate of email marketing is assured if these two factors are on track. A ticket discount for an upcoming movie will be long forgotten if sent too early and is of no use, if the movie has...

How do you track your email marketing performance? Your answer is likely to be “XYZ specialist analytics software” or “I use metrics returned by my ISP / ESP”. 

How many performance metrics do you get on your desktop for campaign analysis? Your answer may be “5” or “7” or “10”, or more, or less, depending on what the software or the SP makes available.

Theoretically, you can identify as many as 17 performance metrics that can help you to assess your campaign’s performance and eventually your...

By now, there are enough “Big xxxxx” doing the rounds: Big Business, Big government, Big Chocolate, Big Oil, Big Science, Big Tobacco and Big Media. A recent addition is Big Data, which broadly refers to the humungous amounts of information that gets generated in this digital age.

Naturally, Big Data is complex and unwieldy. In fact, it is defined as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional...

One can be forgiven for thinking email marketing is getting boring. Or worse, outdated. It's not time to dig the grave yet, thanks to intelligent emailing.

Traditionally, email service providers (Google, Hotmail, and so on) try to provide a hassle free experience to their customers, thus bringing only the most relevant emails to their attention. How do you get past this barrier? Intelligent emailing, also known as engagement email marketing, is the need of the hour. 

Engagement RFM - Strategic...

Of course it does. Was there ever a doubt?

No, but here is a heads up. Plenty of email marketers continue to work under a bunch of assumptions and end up with a pace of email list growth that can compete with, well, a snail.

“My subscribe page looks OK” is the biggest of those assumptions.

An OK-looking subscribe page is one that appears satisfactory with two main elements in place – clear call to action (subscribe/opt-in) and clearly stated what’s-in-it-for-you.

Such a page may have been good...

There is no better and effective tool than email marketing to create brand awareness. To turn brand awareness into action though, you must entice your readers to respond to your email campaigns. When you make them aware of your brand, they should feel attracted enough to act on it – refer or buy. Here are some steps to help you increase the response rates of your email campaign:

Clear subject line: Having a clear and informative subject line is important because the decision to read your mail...

Marketing emails are designed to engage the customers and generate sale leads, but annoying email formatting errors or inaccurate content can actually harm your brand reputation and sales. A successful marketing campaign delivers the most relevant message to the target audience at the right time. Know how to avoid some common errors so your emails don’t trigger spam filters or get misunderstood. Increase the readability and reach of your emails by following these 3 pointers: 

1.      Avoid using...

Keeping your audience in your email list is one of the major challenges faced by every email marketer. With your competitors vying for their attention, an ill-crafted or irrelevant email campaign can easily make your audience lose interest and click the unsubscribe option. Mentioned below are some ways by which you can reduce unsubscribe rates:

Targeted segmentation: Perform a better list segmentation so you can send relevant and customized mails to your subscribers. When the content is specific...

Each day email marketers think outside the box to make their emails reach target customers. But are your customers actually receiving your email? Email Spam filters are becoming smarter in keeping inboxes free of emails which they consider, “Spam”. Therefore, it is imperative for marketers to devise ways to bypass the spam filters and reach their customer's inbox. Here are a few tips:

• Clear and relevant subject line: To entice your customer to open your email the subject line should...