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How long is your content?

Friday, December 30, 2011 by David Turpin
The other day, I went to the store and purchased exactly 3 items.  What I received in return was a receipt that was 3 feet long.  It got me thinking, when you get an email, how far down are you willing to scroll.  I don't know what the email marketing best practices are for the maximum length of an email, but I know how far I'm willing to scroll - NONE!  A lot of Delivra's customers use landing pages they have created in our system or anchor links to jump down to the relevant content.  

Utilizing just these 2 things will increase your overall email clicks.  After all, we are trying to get the best email engagement and at the same time prevent your recipients from getting carpal tunnel. 

Here is a picture of some holiday puppies I found on the internet!
Cute Holiday Puppies

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