Email marketing may be one of the oldest marketing strategies still widely used on the Internet, but it remains a viable means of increasing leads, traffic and revenues. But despite its long-standing application, there are right and wrong ways to implement email marketing into your overall strategy, and it's easy to fall short of the potential ROI this type of campaign can provide your business. 

In many cases, businesses who use email marketing are likely to overlook simple ways they can improve...

As the adage goes, a picture is worth more than a thousand words. True to the proverb, images do help to boost conversions. Experience suggests including images in emails, email newsletters and other digital content designed to generate and convert leads improves success by around 25%.

An image makes the product come alive. However, be aware, incorporating any image "just for the sake of it" serves no purpose and may actually be counterproductive. Email marketers should pay close attention to the...

I'm a regular tweeter @nfberman and occasionally have a decent thing or two to relate. Below are some of my recent posts. Hope you find them informative. 

09-20 Sad state of affairs: 55% of email marketers say they're batch blasting rather than segmenting according to a study by Return Path. 

09-19 MailChimp's analysis of subject lines indicates that as subject line increases, nothing happens to open rate performance. 

09-19 Lots of useful stats in this email marketing report: http://econsultancy.co...

The average email open rate is 24%. Are you proud of what your email recipient's are seeing? 

We've taken two email designs head-to-head to compare what makes an email awesome and what doesn't. 

Check it out by downloading the PDF or click Toggle Full Screen to see it in Flash. 

Have questions? Feel free to reach out to our email marketing consultants. We're happy to help! 

Have you ever wondered why your email marketing campaigns fail to generate revenue? Do you know your efforts could crumble because of a few common mistakes?

Email marketing is a powerful tool, and it’s time you learn to identify your mistakes. A recent survey by IBM revealed about 83% of mails land in people’s inbox. So if they are still not noticing you, it’s time to take drastic action.

Your Titles Could Be Repetitive And Familiar

The title of a content or mail matters a lot! Whatever you...

Today important emails are moving away from a primary inbox to a highly sophisticated 'Priority Inbox'. Top email providers like Google, Yahoo and Hotmail are constantly revising their services in order to provide a better user experience. It is time your emails did the same.

The Operational Thought Behind Priority Inbox

• Priority Inbox is designed to let users segregate their mails in an attempt to make it easier to separate important information from junk. Even though some email newsletters and...

When you are engaged in an active email campaign, it pays to occasionally scrub out your email list. This way you can eliminate irrelevant email contacts that can mar your sender reputation. Once you have rid your email list of invalid addresses maintain your clean list so you won't need to spend as much time and effort in email scrubbing. Here are a few ways to keep your email list clean:

• Make your unsubscribe option clear: An unsubscribe option should be provided in every email you send....

We're in the middle of an email marketing campaign that apparently impressed the folks at Delivra so much they asked me to write a guest post about it. Here's what's really neat: there's even more they don't know about yet! So on to the story of a ridiculously successful email program.

Begin with the End in Mind

In order to explain this project, I need to tell you why we are sending these emails. I wrote a new book and we want to have alaunch party to promote the book. We're trying to sell...

Every successful marketing campaign involves lead nurturing. Lead nurturing emails create consistent and meaningful communication with your prospective customers until they decide to buy from you. Listed are some tips you can adopt in your lead nurturing campaigns:

• Educate Your Leads: Provide valuable content to your leads. Educate them on your company, products and services. Send out information to aid them in every step of the buying cycle. Keep them engaged with new informative content so they...