So what's the difference between Delivra's segments and categories anyway?

I would say that is my most frequently asked question as a Support Analyst, so I'd like to take some time and explain the difference between the two.

Segments

Segments are used to group members together based on a certain demographic(s) they have in common. A demographic can be anything from a city to a state to a zipcode. We also offer text and comment demographic fields you can choose to input any data into the field.

For example, if you wanted to send an email invitation to anyone within a 20 mile radius of your event, then you could set up a segment based on that demographic field. As long as the email address has a zip code associated with that member's record in the database, then you can easily create the segment.

Categories

Categories are also used to group members together, but they do not have to be based on a specific demographic. This can be any group of members you would like to generate a mailing to regardless of demographic fields. Once the category is created, you can continually update your category by importing new members.

As you can see, though both serve the same purpose, there are some significant differences between segments and categories and the process of utilizing each of them. In the end, it all comes down to what is best and most efficient for you and your business.