Who would have ever thought that clever email marketing could be destructive? By many estimates, last year saw more than 200 million spear-phishing email attacks. Worse, marketers are now a primary target of these attacks. Essentially, clever criminals are using YOUR email brand awareness and even the compelling calls to action that you painstakingly created in your email marketing campaigns to steal information and money from your customers.
Simple economics promises this problem isn't going away: on average, it costs about two bucks for a criminal to host a sophisticated, targeted, and successful spear-phishing campaign against your email list. Since we're stuck with this reality, it's time we view phishing as more than a technology problem: a customer who loses data as a result of a phishing attack associated with your brand is 75% more likely to never do business with your company again!
Safe and secure messaging is your only option. Delivra is fortunate to partner with the Online Trust Alliance (OTA): Your organization should too. Are you staying current with important security initiatives and helping to shape information policy in your organization? There isn't a need to bother with the technical details, but what about the critical "marketing operational" details? What elements of your brand identity are critical to maintain and protect? If you aren't telling your tech teams to watch those elements - who is?
Message Systems (another Delivra partner) teamed up with the OTA and produced a fantastic White Paper on Safe and Secure Messaging (check it out, it's worth the five minute read). This isn't a security white paper directed to technical folks - it's designed with email marketers in mind. Both the OTA and Message Systems focus on email marketing best practices, just like Delivra.
We take the trust you place in us seriously. Take the time to show your customers you value them by being careful with your own messages and security practices. Need help or more ideas about safe and secure messaging - or any other email best practice: just ask. Delivra values our relationship with you!
Simple economics promises this problem isn't going away: on average, it costs about two bucks for a criminal to host a sophisticated, targeted, and successful spear-phishing campaign against your email list. Since we're stuck with this reality, it's time we view phishing as more than a technology problem: a customer who loses data as a result of a phishing attack associated with your brand is 75% more likely to never do business with your company again!Safe and secure messaging is your only option. Delivra is fortunate to partner with the Online Trust Alliance (OTA): Your organization should too. Are you staying current with important security initiatives and helping to shape information policy in your organization? There isn't a need to bother with the technical details, but what about the critical "marketing operational" details? What elements of your brand identity are critical to maintain and protect? If you aren't telling your tech teams to watch those elements - who is?
Message Systems (another Delivra partner) teamed up with the OTA and produced a fantastic White Paper on Safe and Secure Messaging (check it out, it's worth the five minute read). This isn't a security white paper directed to technical folks - it's designed with email marketers in mind. Both the OTA and Message Systems focus on email marketing best practices, just like Delivra.
We take the trust you place in us seriously. Take the time to show your customers you value them by being careful with your own messages and security practices. Need help or more ideas about safe and secure messaging - or any other email best practice: just ask. Delivra values our relationship with you!
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