Recently I viewed a demo of some new features that will be making their way into our product later this month. None of them were the sorts of big, splashy things that one would write a press release about. But I was impressed by all of the changes I saw--to our Media Library and CSV Import modules--because they improve usability and give our users even more flexibility than they are accustomed to.
None of these changes were particularly expensive or difficult to make. Considered separately, you'd say they were minor. But together, they make a high-functioning product even better. And that really embodies the Delivra philosophy of business. We're not trying to grow by leaps and bounds, but by continuous improvement--listening to our customers and trying each day to serve them a little better than we did the day before. To use an analogy appropriate to this fall season of Major League Baseball playoffs, we're not swinging for the fences, because home run hitters tend to strike out as often as they connect. If we were a baseball player, we'd be Ichiro--consistently hitting singles and doubles, and scoring for his team more often than many of his better-known contemporaries.
How about you? Are you trying to inject life into your email marketing program by swinging wildly, trying to hit a grand slam? Or maybe you're just going through the motions, sending the same sort of newsletter every day/month/year, hoping for better results without making adjustments. In our experience, success comes from commitment to continuous improvement. Delivra's tools help you test, audit, and report on your mailings so that you can see what does and doesn't work, who is and isn't engaging with your messages. But that information is only useful if you're committed to acting on it, adjusting your strategy accordingly. Not sure how? Let us help.
Chris Broshears | Product Development
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