Our Blog

Your landing page is the stepping stone between your clicks and conversions. Your email content may be expertly designed and written, but if little thought is given to the Web pages that your email leads to, all your efforts are wasted.

Earlier this month, our own Support specialist Todd Weymouth blogged about the ease of creating your own landing pages using our HTML Editor. Taking that a step further, below are 3 simple tips on designing your own successful landing pages:

1. Keep it relevant. In the world of email marketing, relevance has always been a key component. Create a customized landing page that ties in specifically with your email offer. If your beautiful, targeted email is simply dumping your recipients on your homepage – leaving them to navigate to your offer themselves  – you can bet most of them will give up quickly.
2. Reinforce the call-to-action. Make it absolutely clear to the recipient what steps they need to take next. The less guesswork you leave to your recipients, the more likely it is for them to convert. Break your content into key points that make your information clear and skimmable; lastly, keep pertinent information above the fold. The more “fluff” your recipients have to scroll through to get to the point, the more likely you are to lose them.
3. Keep the design flowing smoothly. The look and feel of your landing page should match that of your email content. Convince your recipients that they are on the correct page with a second’s glance by keeping your branding, imagery, colors and fonts similar to that of your email content.

Did you know that in addition to customizing landing pages, we can customize other pages available with Delivra? Your Forward to a Friend page, your profile form page, your surveys, triggered mailings – these can all be branded with simple elements like your company logo and colors. If you’re looking to create something a little fancier, you can also hire the help of Delivra’s design team! Your account manager can give you more details.

Questions? Have another email design topic you want to hear about? Feel free to shoot me an email.

Celeste Odell | Design Services