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Email Marketing Software Tips and Tricks
 

Planning to Launch a Re-activation Campaign

Tuesday, August 16, 2011 by Lavon Temple

To Do ListAs an email marketer sending out regular emails to subscribers, you may notice at some point you are not getting the response you once were.  You notice sent emails aren’t receiving feedback from subscribers.  Essentially, you are throwing noodles at a wall and just hoping something sticks.

It’s at this time you may want to consider a re-activation campaign aimed at regaining the attention of subscribers and increasing interaction with your email campaigns. However, like with most things, it is...

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Re-Marketing Strategy

Thursday, April 21, 2011 by Lavon Temple

Over time, you may have noticed a decrease in the amount of engaged subscribers you have on your emailing list. Not to worry! You can put together a re-marketing campaign in order to re-engage people with your emails. First, you want to create a re-marketing strategy to make sure that you create a successful, effective re-marketing email campaign sure to bring your customers back to you!

Usually, a re-marketing campaign is put into place in order to remind individuals of an online shopping cart...

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