IBM recently unveiled another of their Five-in-Five series. If you've never heard of it, IBM makes an annual prediction of five trends or innovations that will alter the modern technological landscape within the next five years.

After predicting increased biometric security and actual mind reading powers, the last point in the series caught my eye: We're going to see the end of impersonal email.

Due to the amount of data that can be stored and analyzed quickly, every single mailing can, and will...

We have over 50 columns of demographic data for each email address our clients enter into our database. That is what is so nice about our business process; clients can enter as much or as little information as they want.

Our system is built so our clients can upload any kind of data they want: letters, numbers, dates; if they can think of data they want to track, we can put it in our database. We have enough customizable columns in our members database that we can enter information tracking any...