Have you ever done this?
Your deadline is approaching and you need to get your email message OUT! Your company has only been using Email Marketing for a short time and growing your member's list has been slow. Who are you going to send your message to? Without much consideration, you import your personal list of contacts. Even worse, you've requested an import of your co-worker's list of contacts including family, friends, vendors, elected officials and possibly a healthy sample of your customers and prospects.
This mistake alone is enough to help your email marketing strategy fail!
What do these people have to do with your email marketing strategy? Nothing!! Everyone will receive your message that has little relevancy to their interests and they did not give you permission to send them email, or in industry terms, OPT-IN. Your mom would be proud to see your professional work of art. Your ESP would cringe.
Savvy marketers understand this taboo practice and the implications that ensue when opt-in manners are not used. They recognize the measures needed to be taken to ensure their message content is not read by an audience who it is not meant for. Opt-in practices and segmenting are two of the many steps taken in measuring the success of your email marketing strategy. Budget and reputation should also be a concern as your ability to work with professionals in the email industry may cost you due to your lack of email manners.
Don’t get caught in the spiral of email marketing gloom and take the first steps in boosting your industry knowledge. Beginners should start by reading this insightful article by AWeber Communications, Can I Use This List?
Experienced offenders should look into cleaning up their practices and start using the recommended methods for growing your opt-in lists like SMS/Text Messaging, Segmentation and Subscribe Forms. For more information on how to email like a boss...schedule your free consultation with Delivra.