Most of my email clients are looking for ways to turn a fresh email subscriber into a loyal reader. Unfortunately, many will wait too long to send that first email. Here are some simple and effective ways to engage your readership from day one!
When I sign up for an email list I want to see something right away to let me know, 1) Did it work? and 2) What kind of emails should I expect from this email list I just signed up for?
An email welcome message is the easiest pro-active approach to engaging your email list upon signup and to give them a good overview of when to expect emails and what kind of great information they will be receiving. Although this is very easy for you and your email service provider to set up on your account, most people are not doing this! WHAT!?
Here is a great example of a welcome message that NFLshop.com sends out when you sign up:
Take it up a notch!
Do you have your welcome email set up and sending to new email subscribers? Let's take it up a notch! By using triggered and sequential mailings, you can easily have a series of email content set up to send on a set schedule to engage your new subscribers right away! Once that series has been completed the new email subscriber can easily move into the general email list or another segment to begin receiving regular monthly/weekly communications. The options are endless!
Are you ready to capture more engaged readers from the start? Contact Delivra to help you get started!