A simple strategy and yet so often overlooked. 

I found myself reflecting on the importance of planning yesterday as I spent the evening cleaning and de-cluttering my house (the spring clean concept - in 34 degree weather I might add). When I was finished, I could physically feel the stress melt away. I even had time to sit down with a cup of hot tea and pick up a book to read. I wondered, why don't I do this more often? I contemplated on how I should come up with a schedule of cleaning and...

Read More » »

Growing up I was taught saying the word "stupid" was mean, rude, and disrespectful. HOWEVER, I must say often times the saying, "keep it simple stupid" rings true, especially when designing an email marketing strategy. 

Working for Delivra, I am reminded daily just how profitable email marketing can be. More importantly, how SIMPLE it is to customize your message to your audience. Email marketing gives you the tools to not only target your audience, but to reach them in a SMIPLE fashion and to...

Read More » »

The other day, I received a "Happy Birthday" email with a special coupon for a percentage off my meal. This happened to be from a restaurant I frequent and so my response was one of excitement.  The only problem was...my birthday is not until JULY. They must have made a mistake and I became torn on how to respond. Within a few hours however, I received an apology email from them.  They said the birthday coupon was sent in error BUT they believe we should treat everyday as a special celebration...Read More » »