Email marketing effectively builds customer relationships, creates brand awareness and generates sales. Mobile email marketing gives us access to new markets and helps us to better reach our customers. It is imperative that emails should be as accessible on a mobile device as it is on a desktop or a laptop.
Let us consider a few mobile email marketing optimization techniques to make your email design more mobile friendly:
Short Subject Line: The shorter the subject line (not more than 15 characters) the easier is is for a mobile user to view it and decide whether he should open the mail.
Simple Layout: Limit the email size to 50k because mobile devices are slower to load. Creating an email with a multi-column layout or heavy data content would make the reader abandon the email before it loads.
Easily Readable: Use fonts and sizes easy on the eyes. Your reader may be on the move and if your email is not easily readable he may ignore it. Use white spaces and bullet points for easy readability.
Mobile Friendly Landing Pages: If your email offers the ability to click through on a link, make sure the page you directed them to is also mobile friendly.
Easy Handling: Mobile users use their thumb to navigate. So make sure while adding call to action links and buttons make sure they are positioned where it is easy for the reader to navigate to.
Click-to-Call: Add a regular text phone number or a buttonto your message for a "call to" function. Mobile users will prefer to call rather than type a reply.
Quick Sharing: Icons for sharing social media information should be placed where it is easily accessible to the reader. Do not put them at the end of the email, place them within the content, as relevant, so they can share if need be.
Text Version: Always have a plain text version available. Place a link above your message so subscribers can 'view it online' in case their phone does not display the email correctly.
As a marketer, you have to keep experimenting to increase your sales. With the right optimization techniques, it is easy to tweak your email to see what works for your readers.

When Mark Zuckerberg founded Facebook, he probably didn't consider what a tremendous opportunity this social media website would present for corporations all across the country and even across the globe. In conjunction with Twitter, Blogger, LinkedIn, and more recently, Google+, social media platforms are quickly becoming crucial components of any successful Internet marketing strategy.
Newsletters have been considerably popular vehicles of information for businesses, clubs, societies, and various organizations since before the Internet was even a concept. Although the advancement of technology could have easily caused newsletters to become obsolete, they survived - or rather, successfully adapted to - the digital age for one very simple reason: both subscribers and organizations continue to find them useful. In accurately describing the power f the newsletter, "useful" is actually a mild characterization of the many benefits that come from this medium. Newsletters grant organizations the opportunity to share current promotions and reviews of previous events in a friendly, journalistic tone.
Email analytics help you to understand how successful your email marketing campaign has been.
In a world increasingly tech dependent, consumers still respond to seeing a friendly face. One of the best ways to show your clients the human side of your business is to include video in to your marketing efforts. We've talked before about how video and email marketing go together like bread and butter, but here are some tips on how to best integrate video into your e-newsletters and email marketing campaigns. 


What could be more appropriate in finishing up our series on industries benefiting from email marketing than a spotlight on government? With the upcoming presidential electing approaching rapidly, political interest and publicity is on the rise. Organizations involved in government on multiple levels can all use this heightened interest to their advantage through professional email marketing. In fact, many of them already are.
The advancement of technology and Internet marketing has been highly beneficial for the photo and video industry for perhaps fairly obvious reasons. With email and social media marketing, professionals in this industry are able to share their work quicker than ever with greater detail. Having a strong email marketing campaign, in an industry where aesthetic quality has the heaviest influence on whether or not a consumer chooses that particular business, is key to enticing the buyer to take advantage of current promotions, discounts and new techniques or services offered by the company. Although there are a number of reasons that might account for the photo and video industry's email marketing success, consider the following top three contributing factors.
The construction industry has had a rough few years with a sharp decline of demand resulting from the financial crisis of the late 2000s. Although this crisis posed a substantial setback for the industry, the slow recovery of the economy has led to greater business opportunities and promise for the industry as a whole. The gradual improvement of the economy can take most of the credit for this increased success; however, credit should also partially be attributed to widespread integration of email marketing throughout the construction industry. Compared with other industries- including entertainment, health and fitness, and public relations—the construction industry has generated substantially greater interest and success with their own email marketing campaigns.
On April 19, 2012 from 10:00AM - 4:00PM (ET), Delivra will be exhibiting and participating in the



